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GENERATION 27. With nothing but the number 27 on the dial, this new Swatch Gent is what you make of it.

Check out the #Swatch Noho Time with a sun-brushed black dial with golden and white indexes.

Due to popular demand, we are happy to extend our contest by another week until 22nd September! Don't miss your chance to WIN a Swatch from the Urban Expression Collection, http://on.fb.me/188YE6Z

The Swatch GOLDEN TAC & WHITE BISHOP. Pick your favorite!

Check out the #Swatch Pudong from the Irony Chrono Collection!

Thanks @louiemae_ for the Swatch fan picture of the day! Share your pictures on our wall & you could be our chosen one next week!

Inspired by colorful, expressive artwork often found on the streets of the world’s most loved cities, the #Swatch Fall Winter “Urban Expression Collection” illustrates Swatch’s passion for street culture & style.

Take the quiz to discover your Urban Expression Swatch & stand a chance to WIN the Swatch that best suits your personality! http://on.fb.me/188YE6Z

Discover the #Swatch NOBRO from the Irony Chrono Collection.

Take a closer look at the Swatch BLACK BUMP (SURB112), GOLD BUMP (SURC101) & SILVER BUMP (SURM100).

Take a closer look at the Swatch BLACK BUMP (SURB112), GOLD BUMP (SURC101) & SILVER BUMP (SURM100).

Thank you @diewampe88 for sharing a picture of this beauty from the Irony Chrono Collection!

Come play in the Time Machine with the new Irony Chrono Collection. http://swat.ch/13x7VXE

Enter the 'Find you' contest & discover yourself! Also, stand a chance to win a Swatch from the new Urban Expressions collection that matches your personality! http://on.fb.me/188YE6Z