The Blum Collection
A fascinating collection
The Blum Collection is one of the most complete collections of Swatch watches in the world, which reflects the outstanding story of Swatch. It was sold at a historical amount of USD 6,618,560. The current owner of the Blum Collection, a mainland Chinese collector that wishes to remain anonymous, graciously let Swatch use the collection for exhibition purposes for a limited amount of time.
The Blum Collection was assembled over many years by Swiss businessman Peter Blum and his wife Linda, passionate collectors of Swatch watches since the brand’s early days. The exceptional assembly comprises 4,370 elements, including a large number of prototypes, hybrids and production variants never brought to market. Many of the prototypes date from the extraordinary period prior to commercialisation of the first Swatch watches in the early 1980s, and are thus extremely rare.
Among the most interesting and sought-after by collectors are a number of prototypes designed by the American artist Keith Haring, as well as the artist’s legendary Swatch watches Modele avec Personnage, Milles Pattes, Serpent and Blanc sur Noir. Additional rarities include Swatch watches created by artists Mimmo Paladino, Alfred Hofkunst and Sam Francis.