SWATCH MARKS THREE DECADES OF THE WATCH THAT CHANGED THE WORLD
March, 2013. The watch that changed the world was born 30 years ago. March 1, 1983, the first 12 models made their debut. Looking back now, they seem unlikely heroes, but events soon revealed their true identity: they were the avant-garde, the shock troops of a revolution named Swatch. Today, after three decades of sly wit, audacious innovation, playful provocation and inexhaustible joie de vivre, Swatch has every reason to celebrate. Those first 12 watches from 1983 have been followed by millions, and now there is one that brings it all back to mind — the impossible, incredible story of Swatch: SWATCH Est. 1983 (SUOZ161). A New Gent, SWATCH Est. 1983 features a transparent plastic case and strap and a skeleton dial offering a clear view of the movement within. Key components are highlighted in gold; on one, a golden driving wheel, the word CELEBRATE appears twice, in black. And printed in gold on a broad silver band are all those extraordinary years, from 1983 to 2013. Each year brings back memories of one or another fantastic Swatch watch: a POP, Scuba 200, heavy-metal Irony, colourful Gent, seductive Skin or high-tech Touch — not to mention those amazing creations by artists, athletes, fashion designers and — who could possibly forget? — the first Swatch watch you ever owned …!
Swatch delivers an explosive bundle of fun—just in time for summer. It’s bound to be a noisy arrival, with bright, crazy colours, exuberant spirits and the irresistible feel of sun, salt and sand on your skin. The carefree spirit is everywhere, from the open-air bars and street cafés to long, white sandy beaches and the crash and roar of rolling surf. The new Spring/Summer Collection 2013 delights the eye and quickens the heart.
Swatch confirms its signature style with a wide variety of new models, an adventurous selection of contemporary, ethnic-inspired designs and high-spirited, splash-happy colours. Summer’s here, with Swatch!
Swatch is proud to present THE LEGEND OF WHITE SNAKE, a Swatch Special created in advance of the imminent Chinese New Year celebrations. Set to begin February 10, 2013, the traditional 15-day Chinese New Year celebrations bring family and friends together to enjoy a variety of festive events. Every year, Swatch contributes to the Chinese New Year festivities by creating a special Swatch watch.
2013 brings THE LEGEND OF WHITE SNAKE, a high-spirited New Gent featuring a multicoloured snake weaving its way across a white silicone strap. Popular tradition in China associates each year of the 12-year zodiac cycle with an animal, and persons born in a particular year are said to share certain attributes with the zodiac animal. As the key symbol of Chinese Spirit, persons born in the Year of the Snake are thought likely to be smart, flexible and intelligent. The Snake is also believed to bring good fortune and wisdom to everyone born under its sign.
You’re crazy in love? Say it out loud! Make it perfectly clear with A LA FOLIE — the Swatch watch that says, ”I’m mad about you.”
“True love has nothing to hide”, says Swatch, and proves the point with A LA FOLIE, created especially for Valentine’s Day. The new Swatch Special, a Gent, presents a clear, heart-shaped window in the dial that opens onto the mechanics below. A look through the glass underlines the “no secrets” message: the “heart” of the watch is a movement featuring a handful of romance-coloured components. And what’s that lovely fragrance? It’s the bracelet—it smells like vanilla!
The lovely A LA FOLIE Valentine’s Day Special comes in special packaging with a charming variation on the open-heart theme. A round, pink ball has a smooth white heart on the surface, but a closer look shows the heart is a window onto A LA FOLIE — True love is here, for all to see.
At the inaugural, thrill-packed Ice Cross Downhill Team Challenge on Friday, November 30, Swiss Ice skaters and Swatch Proteam Members Kilian Braun, Kim Mueller and Jim de Paoli defeated the Kyle Croxall-led International Gladiators on a freezing cold night of action opposite Niagara Falls. Kilian Braun finished 3rd in the individual competition finals on Saturday, December 1 in front of 35,000 enthusiastic spectators.
The Swatch Proteam, led by veteran ace Kilian Braun, came out on top in the ferocious battle against the International Gladiators, led by reigning world champion Kyle Croxall of Canada.
“The Team Challenge is a new competition and it’s great to be the first team to win it. It’s awesome! For the crowd it’s cool to see six riders on the track at the same time… there are more hits, more battles. It’s a lot of fun!” Kilian Braun
In the thrill-packed final on Saturday, Killian Braun battled down the treacherous 460-meter long ice track in front of 35,000 spectators and finished 3rd behind second-year man Cameron Naasz of the United States and defending champion and winner Kyle Croxall from Canada.
Swiss watch and jewellery maker Swatch presents the Night Glows Collection, featuring golden surfaces and glittering crystals in six new variations on classic Irony style. Two models each from the Irony Chrono, Medium and Big lines offer sophisticated versions in pink and yellow gold coloured PVD. A clear, clean design presents black dials and links set off by the polished golden surfaces, enhanced in four of the six models by sparkling, transparent white crystals on the bezel or dial.
The Night Glows Collection offers all-around class for all occasions.
SWATCH CAPTURES COLOUR IN MOTION WITH BIG AUTOMATIC COLLECTION
Swatch captures all the excitement and fascination of mechanical watch movements with six new Irony Big Automatics: the iconic Swiss watch and jewellery maker makes use of a clear case back and high-contrast colour to render the rotor and movement the focus of attention in the Big Automatic Collection. The 37.4 mm case features a clear case back offering a wide-open view of the automatic movement’s intricate mechanics, and the brightly coloured rotor-in-motion is so captivating it’s almost hypnotic.
Iconic Swatch design, on-trend colour and a fascinating Swiss made mechanical movement makes the Irony Big Automatic an irresistible way to watch time in motion.
Swatch, the in style Swiss watch and jewellery maker’s latest collection takes the wraps off a colourful set of five glittery, high-gloss Gents. With the holiday season and the New Year just around the corner, there are plenty of reasons to celebrate.
From Swiss watch and jewellery maker Swatch come three New Gents attired in cool shades of trend-smart colours. New Gent Coloured blends the brand’s forthright use of colour and convincing design with the New Gent’s smooth, curving lines and generous 43 mm case. Each model features a single colour block stretching across the silicone strap and plastic case to a matching sunbrushed dial, enhanced by high-contrast coloured indexes and day/date window at 3 o’clock. The brand has chosen three sophisticated colours: a muted taupe, a cool shade of blue-grey, and a rich dark brown, each heightened by traces of high-contrast colour that lure the eye swiftly to the dial. The result is pure simplicity and style.
SWATCH TURNS IRONIC IN A PLAYFUL CHRONO TRIO
Timing is everything, as Swiss watch and jewellery maker Swatch well knows. Its latest offering is a trend-smart trio from the always elegant Irony Chrono Collection. The new models embody the brand’s deft touch for design, assured sense of style and instinctive grasp of the latest developments in the global village.
The latest design introduced under the Swatch & Art banner is New Gent Ma-jestic Bird (SUOZ707S), a stunning watch limited and numbered to an edition of 1`888 pieces, with special packaging, created by Ji Weiyu and Song Tao of the contemporary art duo, Birdhead. The design arises from Birdhead`s ongoing preoccupation with the medium of photography and the various ways in which photographic processes can explore and document the passing of time. A delicate black and white palette has been deployed by the duo, ensuring this particular time piece whispers rather than shouts its presence, while its pleasingly-grainy photo-print surface encourages a wonderful sense of ambiguity. The watch is made from a neat combination of plastic and silicone. The packaging, by contrast, elegantly utilises cardboard and comes in a precise 12cm x 12cm cube shape, featuring a dramatic close-up of the same bird head image used upon the watch.
The latest Swatch & Art designs draw inspiration from the fascinating world of tattoo art. Five astounding watches have been produced in collaboration with the French tattoo artist Tin-Tin - who has created three time pieces for Swatch - and the Swiss visual artist, Emmanuelle Antille, who has designed two time pieces inspired by tattoos done by Filip Leu. The artists` watches are presented in specially packaged sleeves, adorned with printed extracts from their unique designs, reinforcing the desirability of each stunning time piece.
For the latest Swatch & Fashion Collection, iconic Swiss watch and jewellery maker Swatch has once more collaborated with the Chinese fashion designer, Uma Wang, whose work is widely admired for being both adventurous yet accessible.The highly desirable limited edition New Gent design now created by Uma Wang is evocatively named Black Dancing Rose (SUOZ132S), and follows on from two gorgeous New Gent watches previously produced by the designer in tandem with Swatch, successfully unveiled back in March 2012. Using a lavish mix of plastic and real leather surfaces, Black Dancing Rose - limited and numbered in an edition of 777 pieces and presented in special packaging - is not only an aesthetic and romantic sensation, but also subtly communicates cerebral notions relating to heritage, craft and the eternal nature of time itself.
Event organizers of SWATCH FREERIDE WORLD TOUR, Freeskiing World Tour and The North Face Masters of Snowboarding announced this week a merger that will combine all three tours under one unified global 5-star championship series. The new six-stop world tour – named the SWATCH FREERIDE WORLD TOUR BY THE NORTH FACE – will include freeride skiing and snowboarding at each stop.Confirmed tour locations include Revelstoke, Canada, Chamonix-Mont-Blanc, France, Kirkwood, USA, Fieberbrunn PillerseeTal, Austria, and one more european stop still to be confirmed, before the World Tour finals in Verbier, Switzerland.For 2013, start lists will feature qualified athletes from all three of the 2012 Tours, as well as from qualifier events (4-star events), along with a limited number of wild card entries from both continents.
Fantastically-plastic and ultra-modern, the Chrono Plastic collection proposes numerous ways in which different moods - whether calm, sporty, urban or ex-trovert - can be expressed with different colours resonating from the latest designs created by Swatch.
Swiss watchmaker Swatch is excited to announce the winner of the SWATCH ART RULES DESIGN CONTEST. Latvian designer and artist Marta Zarina-Gelze won the contest with “Scream of Victory,” a design aimed to embody the great joy of snowboarding and emotion of victory.
The SWATCH ART RULES DESIGN CONTEST called all creative minds to make their mark in design and snowboard communities globally, by submitting a graphic design to be applied to the TTR World Tour Trophy and Swatch Tour Watch. It is one of snowboarding’s most prestigious and respected prizes, and is awarded to the male and female World Tour Champions at the end of each competitive season.
The SWATCH ART RULES NIGHT was held last night at Royal/T Gallery in Culver City, CA. An international jury chose Marta Zarina-Gelze’s design from over 1,300 entries submitted by artists and designers from 90 different countries. The winning design will be applied to the TTR Trophy and Swatch Tour Watch which will be presented to the TTR World Snowboard Tour Champions at the conclusion of the 2012/13 season.
Swatch is proud to announce a new collaboration with the internationally acclaimed artist, Fafi, whose work is known for mixing a strong, graphic sensibility with a vibrant, streetwise energy.
As part of The Graphic Designers Collection from Swatch, French artist Fafi has drawn upon her own unique aesthetic culminating in a watch design that simultaneously looks and feels cheeky and stylish. Combining the uncompromisingly modern finish of sleek black plastic, with the colours and deft curves of the artist`s signature style of mark-making, her creation for Swatch - named Fafi O`Clock (GZ274) - buzzes with sheer personality and confidence.
The sturdy black plastic case of Fafi O`Clock (GZ274) plays host to a black dial upon which a full colour print of Fafi`s face is depicted in her iconic graffiti style. The rest of Fafi`s figure - also fashioned in the vibrant hues favoured by the artist - is seamlessly continued across the sleek black plastic strap, which is contrasted by a strip of bright red. The clasp, in a vibrant shade of blue, further illustrates the attention to detail resonating from this quirky design. Even better, the same image of Fafi appears once more on the special black sleeve in which the watch is presented!
Swatch is proud to announce a new collaboration with the internationally-acclaimed artist, Fafi, whose work is known for mixing a strong, graphic sensibility with a vibrant, streetwise energy.
A new, one-off design from Fafi confirms Swatch`s ongoing wish to seek-out and join forces with creative talents whose dedication to innovation and artistic excellence equals that of the famed Swiss brand. Previous Swatch collaborations, regularly unveiled since the mid-1980s onwards, have resulted in stunning time pieces from high profile visual artists including Keith Haring, Kiki Picasso, Alfred Hofkunst, Mimmo Rotella, Alessandro Mendini, Markus Linnenbrink and Ivan Navarro.
As part of The Graphic Designers Collection from Swatch, French artist Fafi has drawn upon her own unique aesthetic culminating in a watch design that simultaneously looks and feels cheeky and stylish. Combining the uncompro-misingly modern finish of sleek black plastic, with the colours and deft curves of the artist`s signature style of mark-making, her creation for Swatch - named Fafi O`Clock (GZ274) - buzzes with sheer personality and confidence.
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