SWATCH JUMPS BACK INTO MOUNTAIN BIKING WITH SWATCH PRIME LINE MUNICH
Swatch and Mountain Biking hooked up for the first time almost twenty years ago. In 1995 the Swiss watchmaker stepped in to support the Trial Mountain Biking discipline. Three years later the brand launched the Swatch Dual World Series, introducing a new discipline to the world of mountain biking with events at 8 locations around the world.
In 2014 Swatch has jumped again into mountain biking, supporting the most spectacular and energetic of disciplines—Mountain Bike Slopestyle. Swatch has backed action sports with great enthusiasm for years, and is delighted to be in the arena as title sponsor of a big new event: Swatch Prime Line Munich.
The upcoming inaugural edition of Swatch Prime Line Munich is set to take place from 18 - 20 July, 2014 at the spectacular Olympic Park Munich venue. The name of the event, “Prime Line” reflects the best, most reckless and most fluent line over the course—the PRIME LINE. And just in case anyone had any doubts, here’s what a dictionary has to say about “PRIME”:
1. of the first importance; demanding the fullest consideration
2. of the greatest relevance or significance
3. of the highest eminence or rank
Swatch Prime Line Munich will take place as part of the “Munich Mash”, where bike-based events in three separate disciplines (MTB, FMX & BMX) will see riders competing for the attention and affections of the crowd at an action-packed weekend of action sports.