Newsroom

Legendary Swatches: The Swatch Feathers (PMZ105) is a dandy, dashing affair with all the opulence of haute couture. Fit for a bird of paradise, an enchanting, charming belle of the ball.

Look at that! Can you believe that colour&160;? Amazing&160;! Nothing could be
brighter, so step up and show your stuff to the world. The Swatch Limonata: http://swat.ch/Lemonata

Feel the energy, the radiance, waves of colour woven into the fabric, flowing straight from the heart to you. Discover the Swatch Psychedelia: http://swat.ch/Psychedelia

On Day 4 of Baselworld, Planet Swatch became Planet Sports and welcomed five Swatch Proteam athletes. Heroes in the world of high-performance competitive sports, champion surfers Courtney Conlogue (shortboard) and Darci Liu (longboard) brought their boards, Xavier De Le Rue and Anne-Flore Marxer their snowboards and freestyle motocross (FMX) legend Mat Rebeaud brought his motor bike. The athletes presented themselves and their sports while greeting their fans. All through the day, they spoke about their passion – what drives them to perform, living on the edge, the risks, fears, joys and pleasure of doing what they love to do.

Since it launched in 1983, Swatch has always been a big fan and huge supporter of sports of all kinds, from the early days of snowboarding and beach volleyball to the amazing range of disciplines at the Olympic Games. Today, Swatch throws its energy behind women&8217;s surfing, freestyle and freeride skiing and snowboarding, freestyle motocross and, since 2012, the rough-and-tumble sport of ice-cross downhill. 

Swatch and Art fell in love at first sight, and today they’re as mad about each other as ever. Challenged to work on “the world’s smallest canvas”, artists have created amazing Swatch watches and helped art escape from museums and galleries to the wrists of millions around the world.

Visitors to the fair had a rare opportunity to watch four artists at work on big canvases: Ellen Shang, Ted Scapa, Ugo Nespolo and Orianne Zanone.

Planet Swatch booth at Baselworld: http://swat.ch/14aZSSX

The Swatch Poncho and Flûte de Pan from the Ethnic collection. http://swat.ch/ethnicCollection

The Swatch Still Alive and Etnotation from the Ethnic collection. http://swat.ch/ethnicCollection

silvertimemachine:

My vintage Swatch!

Swatch Full Blooded from the Summer Buzz Collection (at Swatch HQ) http://swat.ch/SumBuzz

Prismatic, refractive, reflective—interactive! The Swatch Trouble Effect (at Swatch HQ) http://swat.ch/TroubleEffect

Energetic, exciting, explosive! The Swatch Fluo Mix from the Summer Buzz collection (at Swatch HQ) http://swat.ch/10FyJU7

When opposites attract! The Swatch Twice Again Black the Spring Summer collection  (at Swatch HQ) . http://swat.ch/YjxgC8

uuiuu:

SWATCH 1986

Swatch Mustardy, one of the ingredient of the Spring-Summer collection. Spice up your Summer!

Presenting the Swatch ChineseNewYear Special for the year of the YearOfTheSnake (at Swatch HQ)

Swatch getting ready for its annual conference at the Miles Davis Hall in Montreux (at Miles Davis Hall)

The new Swatch ALaFolie Valentines Special available January 10th (at Swatch HQ)

HappyNewYear Swatch Fans!