The Swatch Eye
The Swatch Eye



Pilgrimage to style and sucess

From winning his first contest as a 14 year-old schoolboy to being one of mountain biking’...

14.07.14 Read more

The Talent Scout

Every summer, fashion fairy godmother Barbara Franchin’s festival of new style, talent and...

14.07.14 Read more

Swatch & Vogue Italia

Swatch and Vogue Italia face time together and look towards the future of design....

14.07.14 Read more

Olaf Hajek

With his athletic build and the poetry of his dreamlike images, Olaf Hajek immediately com...

14.07.14 Read more

Through the Eyes of Five Members

The winners of the Swatch Club VIP event in Courmayeur (Italy) answer some timely question...

14.07.14 Read more

Swatch Facing_Time

It was not easy. But it was a lot of fun. Here is our choice of 15 visuals and 5 videos, w...

04.04.14 Read more

La Biennale di Venezia

Nur sehr wenige Städte bieten eine solch aussergewöhnliche Zeit und Raumerfahrung wie Vene...

15.11.13 Read more

Destination Antarctica

Letzten Winter segelte der französische Snowboard-Profi Xavier de Le Rue zusammen mit dem ...

15.11.13 Read more

Essen als Kunstform

Kochen und Kreativität gehören seit jeher zusammen — nun aber verlässt unser Essen das Buf...

15.11.13 Read more

Die 27. Stunde

Wussten Sie, dass der Tag 27 Stunden hat? Soviel Zeit benötigt ein Mann, um das zu erledig...

15.11.13 Read more


This year, both Swatch and Mika turned 30. As part of a thoroughly post-modern joint celeb...

15.11.13 Read more

The Swatch Art Peace Hotel

For the past twenty years Shanghai has been pursuing an urban regeneration program of unri...

01.04.13 Read more