Swatch Club

Swatch ClubWhite Loop Pre-Launch in Paris

On March 26th the presentation of the new 2014 Swatch Club watch was held at the Swatch Mégastore on the Champs-Elysées in Paris. A New Gent called WHITE LOOP: a tribute to the history of Swatch!

26.03 - 26.03.2014
Paris, France

Young & Urban

A young and urban crowd attended the launch at the Flagship Store at the Champs-Elysees.


The WAD readers were delighted by the presentation and had a good time.

Retail team

The whole retail was in Paris at the Champs-Elysées for the Club Watch Pre-launch.

Miss KO DJ

The Miss KO DJ as its best and working hard. The scarf were – of course – only available for the members.


The result of the live painting performance is very colorful as you can see.

White Loop

Here is the real protagonist of the Paris event : the new Swatch Club Watch « White Loop » - it looks great right ?