Swatch Club

Swatch ClubWhite Loop Pre-Launch in Rome

On March 15th the presentation of the new 2014 Swatch Club watch was held in Rome. A New Gent called WHITE LOOP: a tribute to the history of Swatch!

Date
15.03 - 15.03.2014
Location
Rome, Italy

A sound full of colors

A day around Cinecittà to discover an unrevealed world, where Egyptian, Ancient Roman and nowadays Italian people mix

The sound of colors

A day around Cinecittà to discover an unrevealed world, where Egyptian, Ancient Romans and nowadays Italian people mix

White Loop Limited Edition

The star of the evening is the White Loop Club Watch 2014, here with the two available packagings.

30 states of mind

The White Loop exhibition showing the 30 watches which inspired Swatch to create the White Loop watch.

Neil Harbisson

Neil Harbisson worked on a very special music soundtrack based on the thirty colourful watches composing the White Loop. Neil talks to Alessandro Catalan.

The story

The X-Cube crew did a very nice retrospective of the history of Swatch with classical and modern music themes.

Swatch Club

The Swatch Club Italy and International on stage!