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  • tumblr | 4 days ago

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    International Talent Support – Jury members names revealed

    Swatch named the members of a high-profile international jury whose task will be to select the winner of the ITS ARTWORK 2015 Award in partnership with Swatch, to be announced at the Finals of ITS 2015 in Trieste, Italy.

    The jury is comprised of an eclectic group of persons active in a broad range of creative endeavors, from music to art and fashion. Each brings a unique perspective and opinion to the difficult task of choosing a winner.

    Know more about them in the following days! #ITSContest

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  • Swatch | 12 days ago

    SWATCH CELEBRATES SAMUEL ANTHAMATTEN WITH MATTERHORN SPORTS SPECIAL

    THE NEW SPORTS SPECIAL HONORS THE FAMED SWISS MOUNTAINEER AND FREERIDER WITH TRIBUTE TO HIS HOME-TOWN MOUNTAIN
     
    Freeskier and Swatch Proteam athlete Samuel Anthamatten is a man of the mountains: he grew up in Zermatt, at the foot of the legendary Matterhorn, and still lives in the Swiss Alpine village today. A certified professional mountain guide, he has climbed “big walls” in Switzerland, Canada, Patagonia and the Himalayas, established a new alpine route across the North Face of the Matterhorn, and made the first ascent of the Jesemba South Face (7,350 meters) in Nepal. Inspired by Samuel Anthamatten and his amazing achievements as a mountaineer and freeskier, Swatch is proud to present SWATCH THE ROUTE, a rugged Sports Special celebrating his extraordinary talent and his commitment to Zermatt and the Matterhorn.
     
    Today’s climbers come armed with light-weight, high-tech tools, but the early days saw Alpine pioneers outfitted with rough, often rudimentary equipment —little more than an ice ax, ropes and exceptional courage. The dial of SWATCH THE ROUTE shows a map of the Matterhorn with a red line charting the route of the first successful ascent to the 4,478 meter summit. The black hour and minute hands show an ice ax and hook – still essential tools for anyone brave enough to challenge the mountain. Samuel Anthamatten commented, “The first successful climb of the Matterhorn followed a line that until 1865 was considered absurd and unconquerable, but in the end it is the ‘simplest’ and most logical route. Thanks to Swatch I had the opportunity to design a watch for my “home mountain”, and from now on, every time I climb the Matterhorn I’ll be wearing the watch on my wrist.”

    Thousands of Alpine adventurers have climbed the fabled peak, and a few, like Samuel Anthamatten, have even traced new routes to the top. Today the Matterhorn remains both a daunting challenge and a world-renowned symbol of Switzerland and exceptional achievement.

    SWATCH THE ROUTE (SUOZ199S) is available in a limited edition of 4,478 pieces – recalling the height of the Matterhorn - in special packaging which takes up the mountaineering theme as an extension of the watch design. A canvas pouch evocative of pioneering mountain equipment holds an inlay Plexiglas box and within it the new watch.

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