Swatch at the 55th International Art Exhibition - la Biennale di Venezia
La Biennale di Venezia
Swatch is proud to have been a partner of The 55th International Art Exhibition - la Biennale di Venezia, one of the world's most prestigious cultural institutions.
The contemporary art exhibition opened in Venice, Italy, June 1 and ran through November 24, 2013, with Swatch present at both of the main venues with its SWATCH_Faces theme. La Biennale di Venezia was curated in 2013 by Massimiliano Gioni under the title: Il Palazzo Enciclopedico / The Encyclopedic Palace.
Swatch and Art have come a long way since the brand began working closely with artists 30 years ago. From Keith Haring and Kiki Picasso to Alfred Hofkunst, Mimmo Rotella, Alessandro Mendini and, more recently, José Carlos Casado, the popular Swiss watchmaker has commissioned “art for the wrist” from more than 75 artists from a broad range of disciplines.
Today the brand’s relationship with art and artists is stronger than ever, and Swatch continues to work with both established and emerging artists.