Swatch Club

Swatch ClubSISTEM51 Launch Event

Thirty years ago, Swatch turned the watch world upside down. From that moment, day after day, all Swatch-lovers have inspired product innovation, beauty, exclusivity and simplicity. With our Gold and Pioneer members, we want to celebrate the new Swiss masterpiece.

Date
15.12 - 15.12.2013
Location
Cité du Temps, Geneva

SISTEM51 Launch Event - the VIDEO

Would you like to see how we celebrated with our Gold and Pioneer members the launch of Swatch SISTEM51? Have a look at the event video and enjoy the celebration of product innovation, exclusivity and simplicity together with Swatch.

 

 

SISTEM51

Official Swatch Website - Swatch International

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One of our member having the last look at one of the SISTEM51 watches before closing. The Sistem51 Event launch was a success. We will meet you soon at one of our next events...

 

 

 

SISTEM51 certificate

Official Swatch Website - Swatch International

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The SISTEM51 certificate signed personally by N. Hayek himself. This personalized document was a great surprise for all of the members attending the event.

 

 

 

 

Star of the day

What a rush to get the exclusive special numbered packaging of the launch of SISTEM51 with all four watches in all four colours - this packaging was only available in Geneva.

 

 

 

Best Friends.

Official Swatch Website - Swatch International

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These ladies are far away from each other but they meet regulary at Swatch Club Events. The launch of the Sistem51 in Geneva was a perfect occastion to exchange information about their collections.

 

 

Swatch generations

Official Swatch Website - Swatch International

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The new generation meets the old generation live at the Sistem51 launch. The older man bought a black one, the baby chose the white one.

 

 

The technical side of SISTEM51

Official Swatch Website - Swatch International

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Reto Stöckli, Swatch AG & Jean-Claude Eggen, ETA Granges, explaining all technical details of the SISTEM51 live at "Cité du Temps" and interacting with the audience. The SISTEM51 is surely a technical masterpiece.

 

 

 

 

The member's challenge

Official Swatch Website - Swatch International

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The Club International members in action during the quiz...a very challenging task.

 

 

 

 

SISTEM51 Club Launch

Official Swatch Website - Swatch International

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Geneva, 15th of December 2013. 09.15. The temperature is below zero. The first international and Swiss Club members are already waiting in front of the Cité du Temps - more members will follow soon.