As partner of the TTR World Snowboard Tour Swatch presents Recognize Me, a rugged New Gent dedicated to the 2011/12 TTR World Tour season and its fabulous riders and fans.
Earlier this year, Swatch announced the winner of the Swatch Art Rules De-sign Contest. An international jury chose a design by Chi Fong Leong, a design student at Central Saint Martins in London, from more than 1,000 contest entries submitted by artists and designers from 45 countries. The winning design is featured on the TTR World Tour Champion trophy, which will be presented to the male and female World Tour Champions at the conclusion of the 2011/12 season, and is responsible for the watch’s fabulous, “winning” look and feel.
Swatch has been involved in snowboarding since the 1980s, and since 2007 has partnered with the TTR World Snowboard Tour, a non-profit organization aimed at establishing snowboarding as a major global sport.
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