Swatch Club

Swatch ClubSISTEM51 Launch Event

Thirty years ago, Swatch turned the watch world upside down. From that moment, day after day, all Swatch-lovers have inspired product innovation, beauty, exclusivity and simplicity. With our Gold and Pioneer members, we want to celebrate the new Swiss masterpiece.

Date
15.12.2013
Location
Cité du Temps, Geneva
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Swatch generations

The new generation meets the old generation live at the Sistem51 launch. The older man bought a black one, the baby chose the white one.