Swatch Club Benefits


Club card
All Premium, Gold and Pioneer members receive a personalized card along with the Welcome package. The card grants you access to many special features that Swatch Club has created for you. Always bring it with you when visiting our stores and attending our events.
Online features
Our website will grow with new functionalities created for you and our Club members around the world.
Personalize your profile online and comment on our event blog (functionality not available for Starters). Build your own personalized fan collection.
Take a look at our latest videos and get ready for more fun to arrive soon!
Welcome package
This year's welcome package aims to be part of your Swatch collection.
We aim to spread colors around the world this year and to give you memories to treasure.
Upgrade your membership now to receive and discover your welcome package.
We aim to spread colors around the world this year and to give you memories to treasure. Subscribe now to discover the Swatch Club world.
  • Starter
  • Premium
  • Gold
  • Pioneer


Open Club events
We want you to enjoy this Club year at the top. This is why we have introduced a totally new category of events, dedicated to you and our entire Swatch Club community around the world. Join us for free at local happenings linked to sport, art, music, products and store openings. You will be invited to special occasions to interact with existing members and to spread the passion and the Swatch Club spirit among new members. Are you ready for the fun?
Classic Club events
Swatch Club loves to meet you all at our huge Classic events. This is why we will keep organizing our annual Xmas event, giving each year a new touch to help you discover a new Xmas season and tradition.
For our Classic events, we normally ask you to contribute up to 30% of the total event costs. This means that if the event costs 100, you will not pay more than 30 to be part of it. All travel costs to and from the event location are excluded.
For every Classic event, the event package includes a special limited edition, numbered Swatch.
Exclusive Club Events
We organize an exclusive event annually only for our Gold and Pioneer members in a special location to welcome our new Gold members and to share special news and information with Swatch Club's most supportive collectors. The new Gold Members are entitled to participate in the first Gold and Pioneer event after their election for free, along with a guest. Subsequent events are subject to a participation fee up to 30% of the total event costs. This means that if the event costs 100, you will not pay more than 30 to take part. All the travel costs to and from the event location are excluded.
During this event you can receive insights into the future collection and specials as well as the opportunity to access limited edition pieces that are otherwise difficult to purchase.
A special limited edition, numbered Swatch will be included in the event package at the annual Gold and Pioneer event.
Special limited Club Events
Some events are also dedicated to a small group. We are pleased to present a new category of events open to Special Contest winners or to a limited number of members selected through a drawing. Stay tuned with our newsletter and our website so you don't miss out on the fun.
  • Starter
  • Premium
  • Gold
  • Pioneer


Access to the Second Club Special
Purchasing a White Loop in its regular or special event edition (SUOZ170 or SUOZ170S) entitles you to the opportunity to access a Second Club Special. This watch, available starting September 2014, will be issued in an edition of 5,000 limited and unnumbered pieces with special packaging.
The watch will be only available through online pre-booking and will bring a special surprise. Stay tuned with our newsletter to get your Second Club Special!
Access to limited watches
Would you like to get your hands on the latest limited edition, numbered Swatch Special? With Swatch Club you skip the queues and gain priority access to limited edition, numbered watches available in your country. You will be informed by our Swatch Club representative that a new limited edition watch is available and will be given the opportunity for a limited time to pre-book your Swatch Special, which will then be available for you to pick up in your favorite store! Sometimes collecting can be easy.
Online sales in selected countries
If an official Swatch e-store is available in your country, then you have twice the opportunity to get a Swatch Special.
Starting April 2014, all our Specials will be available first to our Club Members. If you don’t yet have an online profile with Swatch Club, then create one right away. Visit us at to create your online account and access our special online features at our e-store in your country.
  • Starter
  • Premium
  • Gold
  • Pioneer


Club newsletter
With the Swatch Club newsletter, you receive preferential access to news about Swatch and the Swatch Club world and products. Keep up to date with the latest news and subscribing to our newsletter.
Facebook closed group
Be social with us! All our Gold and Pioneer members have exclusive access to the Swatch Club closed group. If you are a Gold or a Pioneer member, friend us on Facebook and we will invite you to the group
Catalogues at home
Based on your status, you will receive Swatch catalogues directly at home. Enjoy our Swatch Club special treatment.
Special featured product information
Are you a Gold or Pioneer Member? You will receive along with catalogues special featured product information, which is not available to the public, at home.
Dedicated email contact
Our Gold and Pioneer members are really precious to us. This is why as of April 1, 2014 we have created a dedicated email address for our Gold and Pioneer members.
Event waiting list priority
All our Gold and Pioneer members have priority on the event waiting list. If you are not among the first to subscribe to a Classic event, then be sure that you will be among the first on the waiting list!
White glove service
Are you a new Gold member? Then feel royal with our new white glove service: you are entitled to a free airport transfer to the G&P event you have won.
VIP Treatment in selected Swatch stores
Are you ready to have a dedicated person to look after you in selected Swatch stores around the world? If you are a Gold or a Pioneer member, always bring your Club member card with you, especially when visiting the following stores and countries.
Switzerland: Rue du Marché, Geneva – Bahnhofstrasse, Zurich
China: Swatch Art Peace Hotel, Shanghai – WangFuJing Street, Beijing
Germany: Marienplatz, Munich
Spain: Paseo de Gracia, Barcelona – Preciados 26, Madrid
France: Megastore, Paris
Hong Kong: Harbour City, Tsim Sha Tsui – Lee Garden Road, Causeway Bay
Italy: Vittorio Emanuele, Milan – Via Del Corso, Rome
Japan: Shibuya, Tokyo – Ginza Boutique, Tokyo
UK: Oxford Street, London
USA: Times Square, New York – Grant & Geary, San Francisco
  • Starter
  • Premium
  • Gold
  • Pioneer

Family and friends

Bring a guest to Club events
Would you like to bring a guest to a Swatch Club event, but he/she is not entitled to come because he/she does not have your same status as you? Now you can invite a guest to events as long as he/she has joined the Club as a Starter member. Share your Swatch passion with your family and friends, and enable them to experience our events together with you!
G&P exclusive shopping night
For our Gold and Pioneer members, the time for a local exclusive shopping night has come. We will select three Gold and Pioneer members to be invited to an exclusive shopping night in their country. Each member will be able to share this unique opportunity with his/her family and friends and bring three people along.
The event will only be available in selected countries. You will be contacted if you are selected.
  • Starter
  • Premium
  • Gold
  • Pioneer


Open Club contests
Our community does not just meet at events, it also gets together online. Stay tuned with our newsletter to keep informed about the current contests, competitions and online games. Prizes range from our precious Gold member status to event participations. Be ready for the fun with Swatch Club!
Limited watch contests
Did you miss out on getting a limited edition watch in our store? Now you have the chance to win it! Throughout the year we hold various contests to win limited edition watches.
Special event contests
Stay tuned with us because a new kind of contests will be launched in 2014. Show us your creativity and win free admission to your next Swatch Club event. Some of you already won admission to the event in Courmayeur; who will be the next?
The travel costs to and from the event location are at your expense, unless otherwise mentioned in the terms and conditions of the special event contest
  • Starter
  • Premium
  • Gold
  • Pioneer