Through the Eyes of Five Members
Swatch Club14 July 2014
Can you describe the watch you are wearing ?
Barry: As I look down to my wrist, I see a time piece that is a daily reminder of my unique individuality while also showing the incredible solidarity that I have with friends around the world who share the same passion for all things Swatch. After joining the Collectors Club, I was quickly introduced to others that shared my passion for a brand that I love. And because of the Club, they are treating me like a V.I.P. by offering me special access to limited edition watches and events that provide lifelong memories and international friendships. Watches are much more than just an item for telling time.
What makes Swatch different from other brands?
Alberto: Innovation associated with popular style but instantly recognizable, artistic creations from the realm of chronometry.
Your first Swatch ?
Holger: It was summer 1983. I was a German student in love with a Swiss girl. After three years of writing to her, I travelled to Switzerland to meet her again. We had a great time together. I was about to leave when she ran to a kiosk to give me something wonderful made in Switzerland : my first Swatch, a GB103. Time passed and the distance kept us apart. I still have my first watch and my love for Swatch keeps burning.
How would you describe the Swatch Club Family ?
Valter: The Swatch Club family can be described in only one way : a United Nations of Swatch — but without the politics. We are a motley crew of earthlings (though some of us might seem a bit alien at times) who have at least one thing in common, namely a sometimes inexplicable love and passion for a specific brand of Swiss-made watches. We come from all parts of the globe and from all walks of life, so when you see us all together at a Club event you might expect to see a clash of cultures — instead you will witness an explosion of emotion, primarily joy and excitement. So fear us not ! We are not a clique with its ranks closed to outsiders. Dare to join us and you will be made welcome in no time. Join us for a Swatchy adventure of a lifetime !
What is your personal claim for the Club ?
Markus: Fascination ! Passion ! Innovation ! Friendship ! Action ! Fun ! And a surprise every time…