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On March 26th the presentation of the new 2014 Swatch Club watch was held at the Swatch Mégastore on the Champs-Elysées in Paris. A New Gent called WHITE LOOP: a tribute to the history of Swatch!

Date
26.03 - 26.03.2014
Location
Paris, France

Photo Gallery

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Young & Urban

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A young and urban crowd attended the launch at the Flagship Store at the Champs-Elysees.

WAD

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The WAD readers were delighted by the presentation and had a good time.

Retail team

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The whole retail was in Paris at the Champs-Elysées for the Club Watch Pre-launch.

Miss KO DJ

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The Miss KO DJ as its best and working hard. The scarf were – of course – only available for the members.

Colorful

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The result of the live painting performance is very colorful as you can see.

White Loop

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Here is the real protagonist of the Paris event : the new Swatch Club Watch « White Loop » - it looks great right ?