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On March 29th the presentation of the new 2014 Swatch Club watch was held in Tokyo. A New Gent called WHITE LOOP: a tribute to the history of Swatch!

Date
29.03 - 29.03.2014
Location
Tokyo, Japan

Swatch Club members

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The Tabloid Gallery from the balcony with a view on the exhibition room.

Fans

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Believe us or not: the Japanese are great fan of Swatch and usually wear more than one …

Live painting

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Japanese artist Houxo Que art work. The painting will be showed later on in the Ginza shop.

White Loop Limited Edition

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Tokyo is hosting the White Loop launch in the Tabloid Gallery located in the art district with the participation of street art painters.

Limited edition

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Our guests are admiring the special limited packaging. The 100 pieces of the special packaging were sold in less than one hour.

Photo Gallery

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