Swatch Club

Swatch ClubWhite Loop Pre-Launch in Rome

On March 15th the presentation of the new 2014 Swatch Club watch was held in Rome. A New Gent called WHITE LOOP: a tribute to the history of Swatch!

Date
15.03 - 15.03.2014
Location
Rome, Italy

Swatch Club

Official Swatch Website - Swatch International

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The Swatch Club Italy and International on stage!

The story

The X-Cube crew did a very nice retrospective of the history of Swatch with classical and modern music themes.

Neil Harbisson

Official Swatch Website - Swatch International

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Neil Harbisson worked on a very special music soundtrack based on the thirty colourful watches composing the White Loop. Neil talks to Alessandro Catalan.

30 states of mind

Official Swatch Website - Swatch International

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The White Loop exhibition showing the 30 watches which inspired Swatch to create the White Loop watch.

White Loop Limited Edition

Official Swatch Website - Swatch International

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The star of the evening is the White Loop Club Watch 2014, here with the two available packagings.

Photo Gallery

Official Swatch Website - Swatch International

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