Newsroom

GENERATION 27 (GB276) - A special tribute to the power of youth and imagination. The number 27 links some of the world's must memorable and influential musicians such as Jimi Hendrix, Janis Joplin, Jim Morrison, Kurt Cobain and Amy Winehouse, who all sadly died at 27 years of age. Buy Online: http://bit.ly/161DSpn

Noho Time (YVB400) draws you in at first glance! The dark black 43mm case and leather strap comes to life thanks to yellow-gold indexes and stitching. Dress you wrist with something truly unique this season: http://bit.ly/14RLMBm

Have you seen "Pudong" (YVS404) from the NEW Irony Chrono Collection yet? This sporty model features prominent red detailing on the dial, 43mm stainless steel case and a red-stitched black leather strap. Find out more: http://bit.ly/1gaieEd

Watch the Time Machine cogs in motion in our New Irony Chrono Video: http://swat.ch/13x7VXE

"Caring Swing" (SFW106G) gives an elegant nod to the chic 1920's. Thanks to it's Art Deco styling, incorporating striking black circular features on a golden bracelet this TIMEpiece is a true talking piece. Take a closer look here: http://bit.ly/1a3Kd7C

Inspired by the decorative arts of time gone "1930" (YLM1000) is a stylish, fashion-forward timepiece with a modern twist. Add a touch of class to your look & buy online here: http://bit.ly/173aE95

New for Fall-Winter 2013, find out more here: http://bit.ly/17axTUA

"Rhossili" (SUOB706) is the bold and audacious New Gent from the FW13 Classic Collection. Black in design and featuring stand-out gold detail on the dial and day-date display, this subtly sophisticated model is 100% unisex! Find out more here: http://bit.ly/1bMmCcd

Why not let Swatch model "Earl Time" (YGS769) from the Fall-Winter Classic Collection be your go-to timepiece this autumn? With it's simplistic design, day-date function and bold leather strap this NEW model could see you through any occasion. Take a closer look: http://bit.ly/19DRkaf

Celebrating the launch of the Urban Expression Collection and other new ranges for Fall-Winter 2013!

Take a second look at these three on trend Scuba Libre models; Chlorofish, Cuttlefish & Clownfish! Each of them designed to make sure you stand out this summer on land or sea thanks to daring flashes of colour! See the full Collection: http://bit.ly/12NyTpV

Watch the UNEXPECTED happen when we took several UK Bloggers aboard the Swatch Scuba Libre Train! CLICK HERE: http://bit.ly/1aUHcGY

Have you been on board the Swatch Scuba Libre Tube yet? It's running every day on the Central Line until Mid-September! Check out the video of the Swatch wrap being fitted to the train. Don't forget to share your sightings with us! :-)

Swim in style with this Scuba Libre model: Clownfish (SUUW100). Features a soft white case/strap and tropical fish inspired vibrant orange detailing, water-resistant to 200m. Take a closer look: http://bit.ly/1dPk10r