Newsroom

Noho Time (YVB400) draws you in at first glance! The dark black 43mm case and leather strap comes to life thanks to yellow-gold indexes and stitching. Dress you wrist with something truly unique this season: http://bit.ly/14RLMBm

Have you seen "Pudong" (YVS404) from the NEW Irony Chrono Collection yet? This sporty model features prominent red detailing on the dial, 43mm stainless steel case and a red-stitched black leather strap. Find out more: http://bit.ly/1gaieEd

Watch the Time Machine cogs in motion in our New Irony Chrono Video: http://swat.ch/13x7VXE

"Caring Swing" (SFW106G) gives an elegant nod to the chic 1920's. Thanks to it's Art Deco styling, incorporating striking black circular features on a golden bracelet this TIMEpiece is a true talking piece. Take a closer look here: http://bit.ly/1a3Kd7C

Inspired by the decorative arts of time gone "1930" (YLM1000) is a stylish, fashion-forward timepiece with a modern twist. Add a touch of class to your look & buy online here: http://bit.ly/173aE95

New for Fall-Winter 2013, find out more here: http://bit.ly/17axTUA

"Rhossili" (SUOB706) is the bold and audacious New Gent from the FW13 Classic Collection. Black in design and featuring stand-out gold detail on the dial and day-date display, this subtly sophisticated model is 100% unisex! Find out more here: http://bit.ly/1bMmCcd

Why not let Swatch model "Earl Time" (YGS769) from the Fall-Winter Classic Collection be your go-to timepiece this autumn? With it's simplistic design, day-date function and bold leather strap this NEW model could see you through any occasion. Take a closer look: http://bit.ly/19DRkaf