Newsroom

Don't feel blue, it's a 3 day weekend Swatchers! Blue is Swatch PROTEAM Pauline Ado's favorite color - and it's ours too! Enjoy your bank holiday!

Last day of the competition Swatchers! To be in with a chance of winning one of 30 anniversary watches go to our Planet Swatch quiz and test your expert knowledge on Swatch's chronology! http://swat.ch/planetSwatch

Only 1 day left to be in with a chance to win one of 30 anniversary watches! Test yourself on Planet Swatch and Swatch chronology in our quiz http://swat.ch/planetSwatch

Pink to make the boys wink ;-) Thanks to Swatch fan @belladaras for sending in a photo of herself wearing lots of pink accessories to match her beautiful bright pink New Gent Swatch!

Do you know everything about Planet Swatch? Show us your expert knowledge in Swatch's chronology and take part in our quiz. You will be in with a chance to win one of 30 anniversary watches!! http://swat.ch/planetSwatch

Last day of Spring so time to show you a kaleidoscope of color with 'Trouble Effect' - one of the new Swatch Touch watches for Summer! Hold it up to the sunny sky, look right through and feel the pulse, the rushing rhythms and the heat. Prismatic, refractive, reflective and even iteractive! http://swat.ch/TroubleEffect

Tropical Hole-Copter! This deep blue colour makes us dream about summer and the deep sea....... Its name? The Blue Influence (YGS765G) available now.

Congratulations to junior freeskiers Dylan Florit and Jeremy Baud for becoming the first ever Backstylers! Mentored by Swatch PROTEAM Xavier De Le Rue, the three of them together with skipass.com created the video and photo gallery that received the most votes. Markus Eder and his team finish 3rd. All teams deserve a huge shout-out for setting the milestone with this new contest and for the hard work they put into the project. Join the celebration here: http://swat.ch/Backstyler

Anyone know what time it is?! That's right, it's home time! Swatch fan @Nikobelloni who sent in this photo knows the time for sure! Enjoy your weekend Swatchers!

We're here at Baselwold for the first time ever...so excited!! Planet Swatch is making a big announcement right now.....

Working hard this morning? Think it's time we all took a well deserved coffee break! Swatch fan @thehippienerd is having one in a cute china cup. How do you like yours?

Our inspiration -Opposites attract! Twice Again Black (YCS570G) is a perfect example of this! Call in to check it out in one of our stores; Grafton Street, Arnotts, Dublin Airport T1&T2.

Part of the Spring Classic Collection 'Twice Again Black' is a black and white Chrono Plastic Swatch. For more info: http://swat.ch/YjxgC8

The looong wait is over! Here’s the 5th and final episode of « From Straight Lines to Triple Corks »! Trick progression has taken competitive snowboarding to new levels in the past years with double and triple corks, bigger jumps, perfectly shaped pipes and riders who push each other each and every day. Watch it here: http://youtu.be/GkxHb2UL7mk (Photo: ESPN)

What’s this, neon pink and yellow? A crispy, sweet crust and a soft, tangy heart. Or is it the other way around? Sometimes two colours are better than one … Discover the Swatch Biko Roose (LP131)

Is it time for your snack break? Swatch fan @mjsarrieta times her banana break on her Yellow Touch watch.

Have you seen our Classic Spring collection yet? They can be found in Grafton St, Arnotts & Dublin airport.

Bring a Spring touch to your wrist with the new Spring Summer Classic Collection! Pick your favorite. More info at : http://swat.ch/11Boak2

Swatch presents the contemporary and stylish "Spring Summer Denim" Collection. Discover 12 trendy models featuring denim straps. Which one is your favourite

Don't forget Swatchers, time SPRINGS FORWARD tonight! Remember to put your watch forward one hour as you don't want to be late for the Easter bunny tomorrow!