Spanish multimedia artist José Carlos Casado has created “OFF” , presented in a limited and numbered edition of 888 in special packaging, each accompanied by a unique watercolour signed by the artist. This edition will be sold exclusively in Venice. An additional 8,000 pieces will be sold at Swatch points of sale around the world.
José Carlos Casado works in video, photography, sculpture, drawing and performance. Born in Málaga, Spain, he earned an MFA at New York’s School of Visual Arts, specialising in computer art, and has been based in New York for the last fifteen years. His design for Swatch takes up common themes of his work: a combination of new technologies with traditional arts, and a confrontation of the real with the unreal/unconscious.
The dial of OFF presents a black section surrounded by a multi-coloured image that extends from the dial to the strap: the black slice is a reminder, the artist says, to “take time off” – 5 seconds every minute, 5 minutes every hour – to do something completely different.
The Swatch Augmented reality application gives you a new perspective on art, a symbiosis of the watch and the artist’s creative world. This 1st release of the AR’t Swatch app takes you into the New York City studio of multimedia artist José Carlos Casado, who created the Swatch Art Special "OFF" and was an artist in residence at The Swatch Art Peace Hotel in Shanghai, China. AR’t Swatch shows you the art made by José Carlos Casado and lets you experience its 3D dimension. The app also gives you additional information about the artist, his biography and his studio pictures. It includes an interview with the Spanish artist as well, in which he discusses his collaboration with Swatch and his experience as an artist in residence at The Swatch Art Peace Hotel in 2012/13.