• Swatch at Baselworld

Meet Swatch in Basel

Planet Swatch

The first Swatch watches were launched 30 years ago, in March of 1983. This year, for the very first time, Swatch is present at Baselworld – and in a big way! We’re here to celebrate the invention and incredible story of the impossible watch. There’s so much to show and tell about Swatch that we’ve invented a new planet to explore: Planet Swatch. Like the world we all live in, Planet Swatch changes every day. On Day 1 of Baselworld 2013, Planet Swatch is Planet Innovation. On Day 2 we become Planet Art, and the following days will see us transformed into four more heavenly bodies: Fashion, Sports, Ladies and Colours. As the Planet evolves from day to day, its 11 moons change with it. There’s a stationary satellite, too, called “Revolution 51”.

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Swatch Baselworld

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Swatch SISTEM51

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Baselworld Newsroom

Interested in keeping up? The Newsroom collects all Tweets and Instagram Images with the hashtag #PlanetSwatch as well as interesting content from us.


Press Conference Video

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Swatch Planets

View the Swatch Planets here

Swatch Planets View Planets