A Contemporary Insight View On Swatch The Swatch Eye #1

A Contemporary Insight View On Swatch

The Swatch Eye #1

This issue of THE SWATCH EYE newspaper reflects the everyday life of Swatch. It discusses art in every sense of the term, sports and lifestyle, “ joie de vivre ”, freedom and audacity. The fusion of these worlds is what makes Swatch unique. It focuses on events that showcase and celebrate provocative and innovative talents all over the world, highlighting trends which, bubbling underground or immensely popular, all serve as inspiration for the brand’s development. It speaks of life the Swatch way !

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