Swatch & Art 2012 XMas Collection
Water-resistance: 3 Bar
Ø: 41,00 mm
L: 9,85 mm
H: 47,40 mm
Fred Butler explains her design inspirations:
“I first caught the Swatch bug when I was a little girl and my older sister got a multi-colour polka dot Pop Swatch. It's funny how the aesthetic of that design has played a part in informing my visual identity, and also set a passion for Swatch in my life! It's a dream come true to be working with Swatch on creat-ing my own design, which I hope in turn inspires others in the same way.
My message to spread colour through design fits perfectly with the house style of Swatch and the history of the brand. It has been a really exciting collaboration to hand over my initial design specifications to the Swatch team, to have fun with and realize. My approach to accessory design is to create objects that can decorate both your body and interior environment, so I really enjoyed developing the packaging in addition to the time-piece. I can't wait to wear it and see it out in the stores, glistening and shining its radiant rainbow beams!”
Swatch & Art
London-based accessories designer and props stylist Fred Butler has gar-nered a wealth of high profile fashion and music industry clients, in the years since graduating from the University of Brighton back in 2003. Working along-side some of the most influential stylists, art directors and photographers from the international fashion stage, Butler consistently enhances editorial and advertising projects with her unique one-off creations. These are fashioned from a wealth of wildly different materials and often incorporate re-imagined everyday objects, which characterize her quirky-yet-refined aesthetic.