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    ITS JURY - CARLO GIORDANETTI

    BIOGRAPHY

    Carlo Giordanetti was named Creative Director of Swatch Ltd. in October 2012, responsible for a unified brand identity across product, communications and store design. He is also charged with developing The Swatch Art Peace Hotel in Shanghai as a strategic element of the overall brand program. He comes to Swatch from Montblanc (2007-2012), where he served as Creative Director for all product groups and achieved notable success. Previously, as Co-Founder and Creative Director of Brand DNA (2000-2007), he specialized in the development of branding concepts and brand (re)positioning in the luxury goods market. Mr. Giordanetti also brings extensive experience at Swatch to his new role. For ten years (1987-1992 and 1995-2000) he served in a variety of positions, including Vice President, Marketing, contributing actively to numerous projects involving art, brand-building events, new product development and the Atlanta 1996 Olympic Games. He was also a member of the team that founded both the Milan and New York design labs of Swatch. From 1992-1995 he  worked at Piaggio, makers of Vespa scooters, where he established a new retail concept and directed the company’s first international communications campaign. Carlo, who is 54 years old, has happily lived and worked in Milan, Florence, New York, Paris, Hamburg and Zurich.

    OWN DEFINITION OF “FUTURE”

    Future is the hope to see one’s dreams come true – and the chance to make the world better than it is today. Future keeps me going.

    FAVORITE COLOR

    The color of the eyes of the person I love.

    FAVORITE COUNTRY

    Italy

    FAVORITE FRUIT

    Ripe mango & raspberries.

    FAVORITE ART PIECE

    I get lost, humbled and speechless in front of Mark Rothko and Caravaggio.


    http://www.swatch.com/en/explore/swatch-art/swatch-and-its

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  • tumblr | 5 days ago

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    ITS JURY - UMA WANG

    BIOGRAPHY

    Before launching her eponymous label in 2009, Uma Wang studied at China Textile University and Central Saint Martins. She also designed for Chinese labels for 10 years; where she developed her signature knitting techniques and defined her own style and aesthetic.

    Since launching the brand, Uma Wang has received critical acclaim for her shows and presentations in Shanghai, London, Paris and Milan. Now she is the only Chinese designer who presents in Milan fashion week official schedule. She has become a leader in the Chinese fashion industry by consistently producing high-quality products and collections that always balance fashion with functionality. Uma Wang is particularly skilled in mixing and matching different fabrics and textures to create simple but strong garments with subtle detailing, and it is these unique abilities that has positioned her to become the first internationally successful Chinese designer.

    OWN DEFINITION OF “FUTURE”

    The reinvention of the past

    FAVORITE COLOR

    Black

    FAVORITE COUNTRY

    Italy

    FAVORITE FRUIT

    Fig

    FAVORITE ART PIECE

    Louise Bourgeois Spider 2003

    http://www.swatch.com/en/explore/swatch-art/swatch-and-its

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  • tumblr | 10 days ago

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    International Talent Support – Jury members names revealed

    Swatch named the members of a high-profile international jury whose task will be to select the winner of the ITS ARTWORK 2015 Award in partnership with Swatch, to be announced at the Finals of ITS 2015 in Trieste, Italy.

    The jury is comprised of an eclectic group of persons active in a broad range of creative endeavors, from music to art and fashion. Each brings a unique perspective and opinion to the difficult task of choosing a winner.

    Know more about them in the following days! #ITSContest

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