Swatch Club

Swatch ClubSneakerness Zürich 2014

Sneakerness was held on 12-13 April in Zürich, Switzerland. Swatch was present with a brand new popup store and organized the Perfect Match Contest where visitors matched their Swatch with Sneakers.

12.04 - 13.04.2014
Zürich, Switzerland



Almost 5000 Sneaker fans attended the convention over the weekend. Some tickets were offered to Swiss Club Members.

Pop Up

Swatch presented its latest collections in a brand new popup store.

Island Galore

Swatch Island Galore Collection was pre-launched.


The Perfect Match Contest was organized, where people had to match their Swatch with their Sneakers.

Suits me well

Which Pattern Collection Swatch to choose for the Perfect Match Contest?


How about a colourful Swatch Gent?

Perfect Match

People checking their Perfect Match picture on Instagram.


Great limited String Bag design by Lowrider was given.