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15/03/31SAY IT WITH TIME
She coached you in saying thank you after meals at friends’ places, even when spinach was involved. She taught you to take the smallest piece of cake. She gently reminded you not to talk with your mouth full. Now it’s time for her to reap the rewards of her efforts with an elegant invitation in watch form. On the Swatch Mother’s Day Special 2015, ROSES4U, the picnic rug has been spread out, the flowers arranged and good times are on the menu.
Moms everywhere will love this gift, which is guaranteed to outlive any bouquet and requires neither water nor a vase. A beautiful ring of roses takes the place of numbers, embracing a smaller circle of rosebuds, symbolic of the unique mother and child bond that even adulthood can’t dilute. The flower power theme is bursting out all over the textile strap with pretty pink embroidered blooms popping up through the turquoise gingham picnic blanket. Do the words, “I only have two hands” sound familiar as a calming motherly request for patience? Relax, ROSES4U has a third hand to ensure that no single second slips by uncherished. This adorably feminine timepiece magically mirrors maternal multitasking. It recalls memories of sunny days spent together, celebrates Mother’s Day 2015 and reminds the giver to schedule future shared moments with the person that gave them the gift of life.
Swatch wishes Moms and their loyal fans everywhere a happy Mother’s Day – and kindly reminds them to always clean their teeth after eating cup cakes.
15/02/26DIG THE ACTION WITH THE NEW SWATCH TOUCH ZERO ONE
New Swatch Touch Zero One combines design & cool new Beach Volley functions for players and fans – Step Counter, Power Hits and Power Claps. Dig the fun, track the action & collect your reward...
Beach Volleyball is played all over the world, on beaches and in stadiums filled with huge crowds stomping their feet and clapping their hands as the action kicks up thrills and chills. Swatch and Beach Volley go way back – and now there’s a new Swatch Touch that makes the game even more exciting!
Swatch Touch Zero One takes the already popular Swatch Touch one step further, adding great new functions to pump up the excitement for both players and fans. It has all the Touch features that already make it so successful, from the curved touchscreen and built-in backlight to finger-tap and side-swipe access to six timing functions.
15/02/26SWATCH TAKES HIGH-TECH ART TO THE WRIST WITH 5 NEW SISTEM51 MODELS
SWATCH SISTEM51 is the revolutionary mechanical watch that turns the old watch world upside down. Today's most exclusive mechanical watches are made by hand for connoisseurs of the craft of traditional watchmaking. SISTEM51, on the other hand, is a mechanical watch for everyone. It's made not by hand, but on a fully-automated assembly line. Invented by Swatch, it's not just a technological wonder, but a brand new canvas for creative artists and designers: every surface is a new place to play with colors, shapes and exciting compositions. As the rotor that winds the watch turns on its axis, each new design is suddenly kinetic, a fascinating work of art-in-motion. 100% Swiss made, SISTEM51 is beautiful technology.
15/02/12SWATCH: INTRODUCING IRONY XLITE – DYNAMIC FUSION!
Swatch introduces the latest and lightest collection of Irony products, using a bi-material construction to mix- and shape-up twelve new fun and punchy watch designs.
Following a quick trip to the future where cool materials and fusion fashion are the norm, Swatch is excited to introduce XLite, a sleek, sporty ambassador and the face of Swatch’s latest, lightest collection: Irony XLite.
While swimming pools and long walks in the rain might not be this mechanical celebrity’s cup of tea, he certainly digs Swatch’s futuristic bi-material watches which blend smooth aluminum with brightly colored plastic for ultra-lightweight fun and statement-making style. XLite is a robot with a sense of humor and pokes light-heartedly at the stereotypical celebrity watch testimonial and humanizes the entire collection in the way only a robot can.
The showstoppers in the Irony XLite collection combine modern design with fun and energetic colors. These contemporary pieces have a cool flair that proves to be just as functional as it is dynamic and eye-catching. Exuding sci-fi allure, the chronographs in the collection are sleek state-of-the-art attention grabbers that are unlike anything Irony has ever seen. Characterized by the vibrancy that Swatch knows best, the bold bi-material watches are prepared for a future full of non-stop action and adventure.
These ticking innovations bring a new sheen to the Irony collection and you’ve only just seen the beginning.
15/01/29SWATCH SKIERS CUP 2015: HIGH-STAKES SHOWDOWN IN ZERMATT
Showtime! Heading into the SWATCH SKIERS CUP 2015, the score is tied at two wins apiece. Captains Julien Regnier (Team Europe) and Seth Morrison (Team Americas) have hand-picked their teams from the best freeskiers in the world today. This year’s 5th edition of the annual competition is back in Zermatt, Switzerland, beneath the famous Matterhorn. The 2015 edition pits last year’s winner, Team Americas, against a high-profile European squad determined to capture the lead.
The SWATCH SKIERS CUP is a team competition with a format that sees the best performers from Europe up against their counterparts from the Americas in a series of head-to-head confrontations in two disciplines: Backcountry Slopestyle and Big Mountain. The crucial tie-breaker battle is set to take place during a six-day window starting February 21, 2015 in the spectacular snowscapes beneath Switzerland’s iconic Matterhorn.
15/01/16SWATCH TAKES BIG MOUNTAIN LIFE ON THE ROAD WITH SWATCH FREERIDE WORLD TOUR 2015
The SWATCH FREERIDE WORLD TOUR 2015 BY THE NORTH FACE is the world’s leading freeride skiing and snowboarding event. Impressive, exciting, and packed with emotion, it’s not just a sport, it’s a way of life. In 2015 Swatch takes big mountain life on the road to five of the world’s top freeride venues. Men and women riders are set to challenge the big mountain in Chamonix-Mont-Blanc to kick off the competition. From there they touch down in the Kitzbühel Alps before moving on to the first-ever Tour stop in the Pyrenees (Andorra). Next up is amazing Alaska — dream destination for freeriders everywhere. These terrific athletes then head back to Europe for the final Tour stop in Switzerland and the 20th edition (!) of the Xtreme Verbier.
15/01/08SWATCH PREPARES TO WEAR THE SUMMER WITH HOT STYLES INSPIRED BY BEACHSIDE LIFESTYLES
Longer days mean it’s time to take off and play, and Swatch knows just the trick with a brand new Spring-Summer Collection 2015 – a bevy of eye-catching watches that scream for ice cream, sailboats and sun-soaked days at the beach.
The season starts off with a delicate and feminine Spring Breeze that brushes against the skin with a pastel touch. Gran Turismo revs its engine and shows off the bolder side of the season with dark and daring looks. My Pet & Me captures the sweetness of our animals in a stylish way while Red White & Blue salutes our seas and the sporty sailors who conquer them. Rainy days can come and go but there’s no stopping fun In The Playroom where memories are made and nostalgia is the real name of the game. Surfing The Wave is all about the California lifestyle and long days spent in saltwater, and Mediterranean Dolce Vita celebrates life, sustenance and fine dining in another salty section of our Earth.
The Spring-Summer Collection 2015 is on deck.
15/01/08THE LOCK OF LOVE
Cupid Swatch bridges the gap for valentines all over the world
He sure worked wonders with a bow and arrow – but one would think padlocks are not Cupid’s strong point. While lovers around the globe have taken to attaching padlocks to bridges and monuments to celebrate their love, and the added weight seems to be producing some nasty cracks, this Valentine’s, Swatch is saving the day. UNLOCK MY HEART (GZ292) is a portable lock of love, presented in a special box to make sure this romance never misses a beat.