WE BRING ART & ARTISTS FROM SHANGHAI TO VENICE
SWATCH FACES 2015
Swatch partners with the 56th International Art Exhibition of la Biennale di Venezia, calling artists from The Swatch Art Peace Hotel in Shanghai to Venice live art at the Arsenale.
The love affair that is Swatch & art is on the move again, from Shanghai to Venice and months of exciting action at the 56th International Art Exhibition of la Biennale di Venezia. Swatch and la Biennale di Venezia have renewed and strengthened their partnership in advance of the upcoming 56th edition of the world’s most prestigious exhibition of contemporary art, opening in May under the title “All the World’s Futures” given by its curator, Okwui Enwezor, and runs through November 2015.
Swatch has great plans for its romance with art and Venice. Taking up its Swatch Faces theme, the brand will present art as a force for change in the work of artists-in-residence from The Swatch Art Peace Hotel. In little over three years, Swatch has hosted more than 140 artists in the landmark hotel on the Bund in Shanghai, where it has dedicated two entire floors to workshops and living quarters for artists from all over the world, along with generous space for performances and exhibitions of their work.
And now the artists are coming to Venice! The 18 artists currently living and working in The Swatch Art Peace Hotel will form a bridge from Shanghai to Venice and la Biennale Arte 2015. Their “Swatch Faces” (photographic portraits and representative artwork) will be presented on an Art Wall installed at the Swatch Pavillion. From May through November 2015, selected artists-in-residence from The Swatch Art Peace Hotel will be working “live” as guests of Swatch at TESA 100. A historic address in the Arsenale — shipyards of the Republic of Venice and a major exhibition site for la Biennale — TESA 100 will host a series of artists-in-residence, their personal exhibitions and a range of other exciting events.
The other major, must-see venue at the 56th International Art Exhibition of la Biennale di Venezia is the Giardini area, site of thirty historic national pavilions. Here too, Swatch has a surprise in store: a renowned contemporary artist will create a work for Swatch on site.