Mathieu Mercier explains his design inspirations: "I was very inspired by working with Swatch. I use the notion of time a lot in my shows, as well as clocks in my artworks. Time is fascinating because it escapes any attempts to understand it better. The more you run after it, the more it becomes abstract. The design chosen by Swatch came from a series of paintings I started in 2003. It is a kaleidoscope revealing the artificiality of our pictorial codes and cultural values. I love the simple design of the Swatch and I really consider this little plastic space as a museum."