Swatch & Art 2012 Spring Summer
Water-resistance: 3 Bar
Ø: 41,00 mm
L: 9,85 mm
H: 47,40 mm
Lorenzo Petrantoni explains his design inspirations: “The old and the new come together. Past and present, united in a unique project. This collection of five watches is the offspring of this perfect union. They were designed with decorations, characters and letters and symbols that date back to the 19th century. For me it has been a fascinating, surprising and original project. The idea was to give life to characters and objects from our past once more, while they are often forgotten in dusty bookshops, and to make them modern and aesthetically beautiful by using them for a young and stylish brand. Truly, there was nothing like a Swatch to welcome them into our times.”
Swatch & Art
Born in Genoa, in 1970, Lorenzo Petrantoni went on to study graphic design at college in Milan, prior to embarking upon a successful career as an art direc-tor in France. Following a move back to his native Italy - which remains his base to this day - he has also evolved his graphic talents into the territory of illustration. His delicate and intricate creations take inspiration from the 1800's and in particular from old dictionaries of that era, from which he retrieves long-forgotten images to reassemble and reinvent for an apprecia-tive 21st century audience. Petrantoni's work has, not surprisingly, been exhibited internationally and utilised throughout a variety of popular global advertising campaigns, as well as iconic magazines and newspapers.