Newsroom

The Swatch Treangolo, Maya Numbers and Cowboy Boots from the Ethnic Collection: http://swat.ch/ethnicCollection

Random Ghost! Thanks @Alberto for the Swatch fan picture of the day!

Discover the Swatch Still Alive and Swatch Etnotation from the Ethnic Collection: http://swat.ch/ethnicCollection

Thanks @deliagrimoli for the Swatch fan picture of the day! If you think you can do better, use #Swatch when you post your Instagram picture, and you may be our next favorite!

Legendary Swatches: Uma Wang created the Swatch Black Dancing Rose, using safety pin shaped hands to depict the time.

Thanks @littlemiaaa for the Swatch fan picture of the day!

Fill in the blank: It's time to ______________.

Congrats Mat! Bronze, silver... next: gold!

Will you be following the X Games in Barcelona this weekend?

Look at that! Can you believe that colour ? Amazing ! Nothing could be brighter, so step up and show your stuff to the world. The Swatch Limonata: http://swat.ch/Lemonata

What do you like to do during the off-season?