Newsroom

Best things come in pair!

And today is:

Sugar Rush! Is break time, time for dessert:)

Say Cheezzzze....because Friday is here again! TGIF! Thanks @Swatcher @Ennahtrinidad

I'm sorry, not available in colour.

Generation27 -There are 27 bones in the human hand -Switzerland has 26 official Cantons, plus the «27th Canton» – Swatch! - 27 cubed (27³) = 19 683. Add up these numbers and you get (1 + 9 + 6 + 8 + 3 =) … 27! -Article 27 of the Universal Declaration of Human Rights speaks from the heart of Swatch: «Everyone has the right freely to participate in the cultural life of the community, to enjoy the arts and to share in scientific advancement and its benefits.» -Giuseppe Verdi has composed 27 operas -In the game of bingo, the number 27 is known as the «Gateway to Heaven»

Urban Expression!

Power suit for a Monday with fashion statement accessories!

Yes! Is Friday and all ready for lovely ladies' nite out! Thanks @_vivis_!

She takes delight in all things bold and beautiful, especially such wonderful things as these. Their elegance has never been matched, their style still captures the eye and heart. Pearl bracelets and stylish forms pay homage to those crazy years—les années folles—when elegance was an artful game that everyone was free to play.

Bonjour everyone! Proudly present our very first Fall Winter Collection: Les Années Folles ssssssssssss

Friendship is born at that moment when one person says to another, 'WHAT! YOU TOO?' I thought I was the only one ;) Thanks @gesvierpe27

Why is everyone looking so amazed? This is because our Fall Winter Collection is launching soon!

Come play in the Time Machine with the new Irony Chrono Collection!

The Irony Chrono from Swatch is a high-performance time machine. The nine debut models capitalize on the big new case in stainless steel to exhibit clear, essential design and fine-tuned, spilt-second accuracy. And which is your ideal time machine?

Swatch and Vogue Italia have launched Facing_Time, a project inviting everyone to tell a story via a picture or video. Use a new or vintage Swatch and show your attitude, reveal your imagination, express your creativity, and open your world. Send your artwork (picture or video) by October 31, 2013 to facing_time@condenast.it.