MTV’S BEST. SHOW. EVER.
2008|04|09
MTV AND SWATCH EXTEND AND DEEPEN CROSS-PLATFORM PARTNERSHIP
London/Singapore/Hong Kong, 09 April: MTV Networks International (MTVNI) and Swiss watchmaker Swatch today announced an extension of their multi-million dollar, award-winning partnership for the latest series of MTV’s user-generated content show, MTV’s Best. Show. Ever.
The 2008 partnership builds on 2007’s UGC concept and makes the show and website more interactive and more integrated, as well as extending the show to mobile TV and taking it to MTV Asia channels. Viewers can expect to see the exciting line up in several markets, namely Singapore and Malaysia, Thailand, Taiwan, Korea, Japan and Australia.
“We’re delighted to be working with Swatch,” said Kevin Razvi, EVP of MTV Networks International and VBSi. “One of our 2008 priorities is to deepen our relationships with our partners. We’re using our creative innovation, and unique global cross-platform reach - on TV, mobile TV and digital - to build remarkable and creative campaigns that resonate with our global audiences and deliver for our clients.”
“MTV’s Best. Show. Ever. has been a very successful way for us to strengthen the positive, provocative and fun-loving side of our brand. We are especially happy with viewer participation via the Internet, and are looking forward to MTV’s audience taking an even more significant role in the 2008 edition,” said Klaus Peter Mager, Swatch’s Head of PR and Events, International.
For more information click here.
The 2008 partnership builds on 2007’s UGC concept and makes the show and website more interactive and more integrated, as well as extending the show to mobile TV and taking it to MTV Asia channels. Viewers can expect to see the exciting line up in several markets, namely Singapore and Malaysia, Thailand, Taiwan, Korea, Japan and Australia.
“We’re delighted to be working with Swatch,” said Kevin Razvi, EVP of MTV Networks International and VBSi. “One of our 2008 priorities is to deepen our relationships with our partners. We’re using our creative innovation, and unique global cross-platform reach - on TV, mobile TV and digital - to build remarkable and creative campaigns that resonate with our global audiences and deliver for our clients.”
“MTV’s Best. Show. Ever. has been a very successful way for us to strengthen the positive, provocative and fun-loving side of our brand. We are especially happy with viewer participation via the Internet, and are looking forward to MTV’s audience taking an even more significant role in the 2008 edition,” said Klaus Peter Mager, Swatch’s Head of PR and Events, International.
For more information click here.
