Once again in the world of Art, Swatch has undertaken a new collaboration, this time with contemporary Italian artist Norma Jeane, and the work at hand is the new Swatch The Club watch for 2008/09. Titled Once Again, Again the name is both a playful tribute to one of pop culture’s most successful inventions - the plastic Swatch - and a witty example of the spirit of the brand.

Once again, again is presented in Special Packaging designed to resemble a glossy art catalogue highlighting timeless works of art.

For more information please check www.swatchtheclub.com