About the Planet
Swatch and Art fell in love at first sight, and today they’re as mad about each other as ever. Challenged to work on “the world’s smallest canvas”, artists have created amazing Swatch watches and helped art escape from museums and galleries to the wrists of millions around the world. Kiki Picasso, Keith Haring, Sam Francis, Mimmo Paladino, Mimmo Rotella and Alfred Hofkunst are just some of the stars of Planet Art, and dozens more await dis- covery by visitors eager for a close-up look at their work. Over the years, painters, sculptors, filmmakers, musicians, architects and photographers have all collaborated with Swatch to make unforgettable art.
News from Baselworld
Interested in keeping up? The Newsroom collects all Tweets and Instagram Images with the hashtag #SwatchAtBW as well as interesting content from us.