Newsroom

Thanks @deliagrimoli for the Swatch fan picture of the day! If you think you can do better, use #Swatch when you post your Instagram picture, and you may be our next favorite! Available: http://swat.ch/Z5ruEJ

The brown leather bracelet, with embossed alligator pattern, of Browned (http://swat.ch/13tGXAe) shows the range of casual ellgance of the Irony Chrono Collection.

Swiss artist Alfred Hofkunst fashioned organic, eye-tricking, sculptural trompe-l’oeil. Sculptural, shapely and unexpected, the artist’s three creations for Swatch are small-scale works of Pop Art. From left to right: Gu(h)rke (PWZ100), Bonju(h)r (PWZ101) and Verdu(h)ra (PWZ102).

Swatch is delighted to join tennis fans everywhere in anticipating the excitment and high drama of centre court action at the Roland Garros French Open 2013. Celebrating the players and fans alike, Swatch has created two winning special watches for this year's event: http://swat.ch/Roland-Garros2013

Congrats to @manuel_kira on Instagram for posting our favorite photo we saw this week. If you think you can do better, use #Swatch when you post, and you may be our next favorite!

We love the richly detailed dial and the mesh steel bracelet of this Irony Chrono, Blackie: http://swat.ch/12pSq2s

Created in 1988 for the 5th anniversary of Swatch, the Swatch Puff (GZ002–GZ007) is one of the most sumptuous, lavish, and at the same time, radical designs in the history of the company.

Come play in the Time Machine with the new Irony Chrono Collection.

Black or White? Pick your favorite. Available: http://swat.ch/16xj6m8

Size matters, but style makes the difference - The Irony Chrono from Swatch is a high-performance time machine. Available here: http://swat.ch/14hlY2e

To all the moms throughout the world, we wish you a Happy Mother’s Day! Do you also celebrate it with Swatch? Share your picture with us on Instagram with #Swatch. Thanks to @incrust on Instagram for this beautiful picture!