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Swatch Legends: The Swatch Feathers (PMZ105) - is a dandy, dashing affair with all the opulence of haute couture. Fit for a bird of paradise, an enchanting, charming belle of the ball.

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Swatch Legends: Swatch Uma - Uma Wang created the Swatch Black Dancing Rose, using safety pin shaped hands to depict the time. The textile strap of the watch is embroidered with her name in distinctive bold lettering.

Today is the official kick-off for the Roland-Garros French Open. To celebrate the Parisian Grand Slam, Swatch presents the Gent model “Swatch Roland-Garros White Smash” (GZ412) and the New Gent model “Roland-Garros Black Smash” (SUOZ400). Who will win this year Grand Slam?

This is our fave Swatch Arm Swag pic of the week! Post yours and you could be featured next.

Swatch Legends - Swatch Hofkunst Swiss artist Alfred Hofkunst fashioned organic, shapely and unexpected, the artist’s three creations for Swatch are small-scale works of Pop Art. From left to right: Gu(h)rke (PWZ100), Bonju(h)r (PWZ101) and Verdu(h)ra (PWZ102).

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Swatch Legends: Swatch Puff - Created in 1988 for the 5th anniversary of Swatch, this is one of the most lavish and at the same time, radical designs in the history of the company.

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This season, the new Swatch designs were inspired by the best getaway destinations! Which one is your favorite?

Fashion Friday: What accessories do you like to pair with your Swatch watch ?

Which is your favourite from our Denim Collection… Cotton Target vs. Jean's Me?

The fabulous Kalinka Malinka is more than a watch, it’s a SWATCH! Inspired by the Russian Matryoshka dolls, this collection will surely make this Mother’s day a unique one.

Swatch out in the streets: Have you taken a picture wearing your Swatch? Post it on our wall, we'd like to see your Swatch Arm Swag.

Out of the blue... Where do you get your inspiration from?

Thanks to Tello for this awesome Swatch Arm Swag pic. Keep on posting your pics and you could be featured next!

We are very happy to announce the first edition of The Swatch Eye. This 24 pages magazine presents exciting content around the 3 pillars of Swatch: Art, Sport and Lifestyle. The Swatch Eye will be available very soon in our Swatch stores. You can also read it on http://www.swatch.com/za_en/the-swatch-eye.html:

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Which is your favourite watch from our new Ethnic Collection? Poncho vs. Flute de Pan?

When was the Swatch Ethnic collection launched? Tell the Swatch Planet and stand a chance to win one of 30 anniversary Swatch watches!