Product Details





Art 1991 Spring Summer



Strap material

Plastic Folio

Case material



Water-resistance: 3 Bar

Case dimension

Ø: 34,00 mm
L: 8,75 mm
H: 39,20 mm

Product Description

Flaek (GZ117), the artist’ design for Swatch, dances along the edge of the abstract and the figurative. With its print-like black and white forms, this eye-popping piece teases the viewer back and forth from images of dairy cows to formless floating shapes. Like Rorschach blots or camouflage, the images assemble and dissemble at once. Though the cow markings and meadow-green case slyly reference Switzerland, the overall effect is more modern art—colour patches detached from form and rearranged. The alert, poppy design has the best of both worlds, capturing both the musings of abstraction and the specific beauty of reference to the natural world.

Artist Biography

Niklaus Troxler

Born in 1947 in Willisau, Switzerland, graphic artist and designer Niklaus Troxler has three designs on display at the Museum of Modern Art in New York, and his work occupies a place of honour in the canon of Swiss design. Troxler himself maintains that his work draws far more on the influences of Pop Art and music than it does from the history of design. His sophisticated use of illustration and typography leads to works that seem to possess movement and rhythm, and which vibrate with immediacy and direct appeal.