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  • 14-1-23
    斯沃琪 2014年春夏系列闪耀登场!

    斯沃琪2014春夏系列汲取阳光热力,呈上酷炫新品。炙手可热的流行趋势与时尚风潮带来夺目缤纷的精彩设计。Classic系列,永恒优雅与不老芳华;Pastry Chefs系列,糖果缤纷与不变纯真;Summer Classics系列,耀眼色泽与金属质感;For the Love of Patterns系列,春意怒放与百花爱恋。

    Islands Galore系列,夏日的热火在海滩上燃烧,明媚的色彩交织着欢愉的气浪;Le Swatch Dream Urban系列,时下流行的动物条纹拼接迷彩图案最适合你,游走于城市丛林中尽情舞动

    Pastry Chefs Collection
    Classic Collection

  • 14-1-23
    芳香和愉悦:来自 SARA HOCHULI 的 SWATCH 糕点主厨特献

    Sara Hochuli 是苏黎世(瑞士)最富盛名的糕点主厨和 Maître de 巧克力制作大师。在 Swatch 2014 年春季系列中,她创造了 DREAMCAKE(梦幻蛋糕),这是一款引人注目的 Swatch 糕点主厨特献。

    什么是芳香?它不仅仅是一种味道,更是一种感觉,是各种愉悦的来源,而且别有洞天。这个领域的大师们是糕点主厨 - 带来秘密愉悦的艺术家、魔术师和巫师。瑞士的 Sara Hochuli 是其中最好的一家,因此 Swatch 向 Sara 寻求将芳香和愉悦相结合的大师级艺术。她从小就开始烘焙和烹饪,是训练有素的图形艺术家和设计师,对日本的一切都充满好奇和激情。她在自己位于苏黎世的餐厅 Les Gourmandises de Miyuko 出售自己的艺术品。

    Miyuko 是 Sara 创作的人物,与她的朋友生活在虚拟的东京,将毕生都贡献给了咖啡馆,而且激发制作纯正而美味的甜品。她还是引导 Sara 为 Swatch 粉丝烹饪特殊菜品的缪斯。DREAMCAKE 是 Swatch 糕点主厨特献,由 Sara 设计出来并与 Swatch 协作将其变为现实,灵感毫无疑问来自她对日本的热爱。它代表着春天樱花盛开的颜色,看起来就像是 Sara 咖啡馆出品的一块蛋糕。它采用玫瑰碗和樱花装扮,借助蛋糕切刀和刀叉在钟面上指示时间,而且玫瑰带在玫瑰花环上拥有精美的粉红色鲜花。

    这款手表不仅看起来像 Sara Hochuli 的蛋糕之一,其特殊包装看起来也像一块蛋糕。对于所有烹饪艺术家、朋友和其作品的粉丝而言,Sara 纳入了她的一款蛋糕配方。它印制在特殊包装上。试用一下吧 — 一切皆关乎芳香和愉悦。

    有关腕表的更多信息

  • 14-1-9
    春节快乐!SWATCH 与全球华人共度新春佳节

    2014年1月31日是中国传统农历新年马年的第一天,Swatch将与全球华人共度新春佳节。马在中国历史和中国传统文化中有着传奇般的色彩。
    故事是这样的……

    很久以前,在辽阔的欧亚大陆上住着一匹马。据说,这匹马大约有3米高,脖子很长,外形又高又大。而且,有趣的是,这匹马后背上长了一对翅膀,翅膀外缘是五颜六色的毛发。马儿伸长脖子大声嘶鸣时,声音洪亮,悠长悦耳。后来,人们用“龙马精神”来形容身体健康,精神抖擞之人。

    随着中国传统新年马年的到来,街道满是奇特传神的马匹图画,宛若五彩斑斓的游行队伍穿街过巷。马的身影在中国的艺术中随处可见,也是Swatch农历新年特别腕表- 马年的图案设计灵感的来源。在此腕表系列的设计图案上,消费者可发现带有墨黑笔触和水灰色效果的中国传统白底绘画和书法的影子,而奔腾的骏马形象预示着对马年的浓浓祝福。

    有关腕表的更多信息

  • 14-1-9
    大爱斯沃琪情人节糖果

    SWEET VALENTINE是真心的绽放,是爱意的表白,是你内心情感的深切表露。它传达着一种讯息、发出了一种邀请 - 戴上我吧,感受一下,释放你内心的爱。感觉仿佛坐上了旋转木马,你和特别的她沉浸在爱的世界中,尽情旋转。

    SWEET VALENTINE(SUOZ168)带有糖杖般红白相间的可爱条纹。从表带至表壳,条纹渐渐弯曲旋转,在表盘中心形成一颗爱心。为了让你的爱人明明白白感受到你的心意,斯沃琪特别在玻璃内侧雕刻了一颗透明、敞开的爱心。从中心的爱心开始,红白条纹越过表盘延伸至表带,穿过鲜红的表带扣环直到扣锁。

    有关腕表的更多信息

  • 14-1-8
    SWATCH SISTEM51 TURNS THE WORLD UPSIDE DOWN

    With SISTEM51, Swatch has opened up an exciting new world. The first mechanical movement ever to be made not by hand, but on a fully-automated assembly line, SISTEM51 was presented to an astonished watch industry in April of this year. Now, the first four models are here, and the voyage of discovery can begin!

    There is much to explore in this intriguing new world. Unprecedented technological innovation (17 pending patents) enabled the development, in less than two years, of a self-winding mechanical movement with only 51 components in five modules. SISTEM51 is 100 percent Swiss made and features an exceptional 90 hour power reserve. Hermetically sealed within its case, the 3 Hz movement delivers precise, long-lasting, maintenance-free performance.

    SISTEM51 opens up a universe of beauty, too. The dial side reveals six of the movement's 19 rubies, and from the back one gazes through a transparent oscillating weight into the heart of this fascinating microcosm. Design is a key part of the Swatch DNA, and SISTEM51 extends its reach into the innovative depths of the movement itself. The visible surfaces of the movement's five modules present a new canvas, a new field of creative expression for graphic designers and contemporary artists.

    The first four models set out to discover SISTEM51's expressive potential.

    Discover the collection.

  • 13-8-29
    斯沃琪2013秋冬系列全新亮相倾倒众生-充满街头智慧与魅力

    突显街头魅力和变革标识,斯沃琪在2013秋冬系列中隆重推出各种妙趣横生的全新款式。新系列探索最新的主题和潮流变化:时尚色彩、图案、材质和造型,敏 锐捕捉街头的新兴文化。令人眼花缭乱的复古插曲结合精简流畅的外形,由衷致敬传奇的疯狂年华(Années Folles)。在都市表情 (Urban Expression)中,作家和艺术家把街道变成了画廊,打上标记,最终将明快的自由派图形和鲜明的街头智慧融于手腕之上。错觉艺术在视觉幻想 (Trompe l´Oeil)中发挥得淋漓尽致,而对于节假期,斯沃琪则启动了午夜迷情(Late Night Glam)的黑白魅力——数小时后的炫目娱乐。这一季流行计时精品共推出了90种以上创新时尚款型。

  • 13-7-13
    Milko Boyarov wins SWATCH AWARD at #ITS_2013

    The winner of the Swatch Award will receive a cash prize of EUR 5,000 and has the opportunity to collaborate with the brand. The prize will be assigned by Swatch evaluating the special project presented.

    Read more: www.itsweb.org

  • 13-3-1
    IT WAS 30 YEARS AGO TODAY ...

    SWATCH MARKS THREE DECADES OF THE WATCH THAT CHANGED THE WORLD
    March, 2013. The watch that changed the world was born 30 years ago. March 1, 1983, the first 12 models made their debut. Looking back now, they seem unlikely heroes, but events soon revealed their true  identity: they were the avant-garde, the shock troops of a revolution named Swatch. Today, after three decades of sly wit, audacious innovation, playful provocation and inexhaustible joie de vivre, Swatch has every reason to celebrate. Those first 12 watches from 1983 have been followed by millions, and now there is one that brings it all back to mind — the impossible, incredible story of Swatch: SWATCH Est. 1983 (SUOZ161). A New Gent, SWATCH Est. 1983 features a transparent plastic case and strap and a skeleton dial offering a clear view of the movement within. Key components are highlighted in gold; on one, a golden driving wheel, the word CELEBRATE appears twice, in black. And printed in gold on a broad silver band are all those extraordinary years, from 1983 to 2013. Each year brings back memories of one or another fantastic Swatch watch: a POP, Scuba 200, heavy-metal Irony, colourful Gent, seductive Skin or high-tech Touch — not to mention those amazing creations by artists, athletes, fashion designers and — who could possibly forget? — the first Swatch watch you ever owned …!

  • 12-12-6
    SWATCH PROTEAM WINS RED BULL CRASHED ICE TEAM RACE

    At the inaugural, thrill-packed Ice Cross Downhill Team Challenge on Friday, November 30, Swiss Ice skaters and Swatch Proteam Members Kilian Braun, Kim Mueller and Jim de Paoli defeated the Kyle Croxall-led International Gladiators on a freezing cold night of action opposite Niagara Falls. Kilian Braun finished 3rd in the individual competition finals on Saturday, December 1 in front of 35,000 enthusiastic spectators. The Swatch Proteam, led by veteran ace Kilian Braun, came out on top in the ferocious battle against the International Gladiators, led by reigning world champion Kyle Croxall of Canada. “The Team Challenge is a new competition and it’s great to be the first team to win it. It’s awesome! For the crowd it’s cool to see six riders on the track at the same time… there are more hits, more battles. It’s a lot of fun!” Kilian Braun In the thrill-packed final on Saturday, Killian Braun battled down the treacherous 460-meter long ice track in front of 35,000 spectators and finished 3rd behind second-year man Cameron Naasz of the United States and defending champion and winner Kyle Croxall from Canada.

  • 12-10-1
    BIG AUTOMATIC COLLECTION

    SWATCH CAPTURES COLOUR IN MOTION WITH BIG AUTOMATIC COLLECTION

    Swatch captures all the excitement and fascination of mechanical watch movements with six new Irony Big Automatics: the iconic Swiss watch and jewellery maker makes use of a clear case back and high-contrast colour to render the rotor and movement the focus of attention in the Big Automatic Collection. The 37.4 mm case features a clear case back offering a wide-open view of the automatic movement’s intricate mechanics, and the brightly coloured rotor-in-motion is so captivating it’s almost hypnotic.

    Iconic Swatch design, on-trend colour and a fascinating Swiss made mechanical movement makes the Irony Big Automatic an irresistible way to watch time in motion.

    Discover the collection!
    Download the PR material here.

  • 12-9-15
    Irony Chrono Collection

    SWATCH TURNS IRONIC IN A PLAYFUL CHRONO TRIO

    Timing is everything, as Swiss watch and jewellery maker Swatch well knows. Its latest offering is a trend-smart trio from the always elegant Irony Chrono Collection. The new models embody the brand’s deft touch for design, assured sense of style and instinctive grasp of the latest developments in the global village.

    Discover the collection!
    Download the PR material here

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