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  • Swatch | 17 weeks ago

    SWATCH WOMEN’S PRO TRESTLES 2014

    Swatch is delighted to announce its sponsorship of the Swatch Women’s Pro Trestles 2014 (September 9-20, California), the seventh stop on the ASP Women’s World Championship Tour - an elite, 10-event series held around the world to determine the ASP Women’s World Champion. In addition to the Swatch Girls Pro France 2014 (August 20-24, Seignosse-Hossegor), an ASP 6-Star Qualification Series (QS) event now in its fifth year, the announcement reaffirms Swatch’s ongoing support of women’s surfing.

    “We’re delighted to further our involvement in surfing to the World Championship level, and are really excited about extending the reach of our surfing events to North America” Marco Vaccari, Head of Marketing International at Swatch, said. “Women’s surfing continues to push the boundaries of performance, gaining an ever-wider audience, so we’re thrilled to further align our brand values alongside this youthful, progressive, exciting sport.”

    Swatch’s title sponsorship of the event marks yet another milestone for the brand, bringing its involvement to women’s surfing at the highest level - the ASP Women’s World Championship Tour (WCT) - for the first time ever. Trestles, located in San Clemente, California, is widely regarded as one of the finest high-performance surf spots on the planet. As the epicentre of Southern California surfing, the break offers a perfect blank canvas for surfers to showcase their progressive repertoires, and as a new addition to the elite ASP Women’s World Championship Tour, provides another boost to the most exciting era in women's professional surfing ever.

    Southern Californian and reigning two-time Swatch Girls Pro France winner Courtney Conlogue (Swatch Proteam) will no doubt be one of the hot favorites at Trestles, a location she knows so well. “I’m so excited that Swatch is bringing the Trestles event to the WCT,” Conlogue said. “I can’t wait to surf against all the best women surfers in the world at one of my all-time favorite spots, in front of all my friends and family.”

    The inaugural Swatch Girls Pro France was held in Seignosse-Hossegor in 2010, while in 2011, Swatch made history by bringing international professonial surfing to China for the very first time with the Swatch Girls Pro China. In 2014, surf fans will witness the addition of the inaugural Swatch Women's Pro Trestles. Alongside the fifth edition of the Swatch Girls Pro France, the two unmissable events are set to further elevate women’s professional surfing to new heights.

    ASP World Championship Tour

  • Swatch | 31 weeks ago

    斯沃琪 2014年春夏系列闪耀登场!

    斯沃琪2014春夏系列汲取阳光热力,呈上酷炫新品。炙手可热的流行趋势与时尚风潮带来夺目缤纷的精彩设计。Classic系列,永恒优雅与不老芳华;Pastry Chefs系列,糖果缤纷与不变纯真;Summer Classics系列,耀眼色泽与金属质感;For the Love of Patterns系列,春意怒放与百花爱恋。

    Islands Galore系列,夏日的热火在海滩上燃烧,明媚的色彩交织着欢愉的气浪;Le Swatch Dream Urban系列,时下流行的动物条纹拼接迷彩图案最适合你,游走于城市丛林中尽情舞动

    Pastry Chefs Collection
    Classic Collection

  • Swatch | 31 weeks ago

    芳香和愉悦:来自 SARA HOCHULI 的 SWATCH 糕点主厨特献

    Sara Hochuli 是苏黎世(瑞士)最富盛名的糕点主厨和 Maître de 巧克力制作大师。在 Swatch 2014 年春季系列中,她创造了 DREAMCAKE(梦幻蛋糕),这是一款引人注目的 Swatch 糕点主厨特献。

    什么是芳香?它不仅仅是一种味道,更是一种感觉,是各种愉悦的来源,而且别有洞天。这个领域的大师们是糕点主厨 - 带来秘密愉悦的艺术家、魔术师和巫师。瑞士的 Sara Hochuli 是其中最好的一家,因此 Swatch 向 Sara 寻求将芳香和愉悦相结合的大师级艺术。她从小就开始烘焙和烹饪,是训练有素的图形艺术家和设计师,对日本的一切都充满好奇和激情。她在自己位于苏黎世的餐厅 Les Gourmandises de Miyuko 出售自己的艺术品。

    Miyuko 是 Sara 创作的人物,与她的朋友生活在虚拟的东京,将毕生都贡献给了咖啡馆,而且激发制作纯正而美味的甜品。她还是引导 Sara 为 Swatch 粉丝烹饪特殊菜品的缪斯。DREAMCAKE 是 Swatch 糕点主厨特献,由 Sara 设计出来并与 Swatch 协作将其变为现实,灵感毫无疑问来自她对日本的热爱。它代表着春天樱花盛开的颜色,看起来就像是 Sara 咖啡馆出品的一块蛋糕。它采用玫瑰碗和樱花装扮,借助蛋糕切刀和刀叉在钟面上指示时间,而且玫瑰带在玫瑰花环上拥有精美的粉红色鲜花。

    这款手表不仅看起来像 Sara Hochuli 的蛋糕之一,其特殊包装看起来也像一块蛋糕。对于所有烹饪艺术家、朋友和其作品的粉丝而言,Sara 纳入了她的一款蛋糕配方。它印制在特殊包装上。试用一下吧 — 一切皆关乎芳香和愉悦。

    有关腕表的更多信息

  • Swatch | 33 weeks ago

    春节快乐!SWATCH 与全球华人共度新春佳节

    2014年1月31日是中国传统农历新年马年的第一天,Swatch将与全球华人共度新春佳节。马在中国历史和中国传统文化中有着传奇般的色彩。
    故事是这样的……

    很久以前,在辽阔的欧亚大陆上住着一匹马。据说,这匹马大约有3米高,脖子很长,外形又高又大。而且,有趣的是,这匹马后背上长了一对翅膀,翅膀外缘是五颜六色的毛发。马儿伸长脖子大声嘶鸣时,声音洪亮,悠长悦耳。后来,人们用“龙马精神”来形容身体健康,精神抖擞之人。

    随着中国传统新年马年的到来,街道满是奇特传神的马匹图画,宛若五彩斑斓的游行队伍穿街过巷。马的身影在中国的艺术中随处可见,也是Swatch农历新年特别腕表- 马年的图案设计灵感的来源。在此腕表系列的设计图案上,消费者可发现带有墨黑笔触和水灰色效果的中国传统白底绘画和书法的影子,而奔腾的骏马形象预示着对马年的浓浓祝福。

    有关腕表的更多信息

  • Swatch | 33 weeks ago

    大爱斯沃琪情人节糖果

    SWEET VALENTINE是真心的绽放,是爱意的表白,是你内心情感的深切表露。它传达着一种讯息、发出了一种邀请 - 戴上我吧,感受一下,释放你内心的爱。感觉仿佛坐上了旋转木马,你和特别的她沉浸在爱的世界中,尽情旋转。

    SWEET VALENTINE(SUOZ168)带有糖杖般红白相间的可爱条纹。从表带至表壳,条纹渐渐弯曲旋转,在表盘中心形成一颗爱心。为了让你的爱人明明白白感受到你的心意,斯沃琪特别在玻璃内侧雕刻了一颗透明、敞开的爱心。从中心的爱心开始,红白条纹越过表盘延伸至表带,穿过鲜红的表带扣环直到扣锁。

    有关腕表的更多信息

  • Swatch | 33 weeks ago

    SWATCH SISTEM51 TURNS THE WORLD UPSIDE DOWN

    With SISTEM51, Swatch has opened up an exciting new world. The first mechanical movement ever to be made not by hand, but on a fully-automated assembly line, SISTEM51 was presented to an astonished watch industry in April of this year. Now, the first four models are here, and the voyage of discovery can begin!

    There is much to explore in this intriguing new world. Unprecedented technological innovation (17 pending patents) enabled the development, in less than two years, of a self-winding mechanical movement with only 51 components in five modules. SISTEM51 is 100 percent Swiss made and features an exceptional 90 hour power reserve. Hermetically sealed within its case, the 3 Hz movement delivers precise, long-lasting, maintenance-free performance.

    SISTEM51 opens up a universe of beauty, too. The dial side reveals six of the movement's 19 rubies, and from the back one gazes through a transparent oscillating weight into the heart of this fascinating microcosm. Design is a key part of the Swatch DNA, and SISTEM51 extends its reach into the innovative depths of the movement itself. The visible surfaces of the movement's five modules present a new canvas, a new field of creative expression for graphic designers and contemporary artists.

    The first four models set out to discover SISTEM51's expressive potential.

    Discover the collection.

  • Swatch | 52 weeks ago

    斯沃琪2013秋冬系列全新亮相倾倒众生-充满街头智慧与魅力

    突显街头魅力和变革标识,斯沃琪在2013秋冬系列中隆重推出各种妙趣横生的全新款式。新系列探索最新的主题和潮流变化:时尚色彩、图案、材质和造型,敏 锐捕捉街头的新兴文化。令人眼花缭乱的复古插曲结合精简流畅的外形,由衷致敬传奇的疯狂年华(Années Folles)。在都市表情 (Urban Expression)中,作家和艺术家把街道变成了画廊,打上标记,最终将明快的自由派图形和鲜明的街头智慧融于手腕之上。错觉艺术在视觉幻想 (Trompe l´Oeil)中发挥得淋漓尽致,而对于节假期,斯沃琪则启动了午夜迷情(Late Night Glam)的黑白魅力——数小时后的炫目娱乐。这一季流行计时精品共推出了90种以上创新时尚款型。

  • Swatch | 59 weeks ago

    Milko Boyarov wins SWATCH AWARD at #ITS_2013

    The winner of the Swatch Award will receive a cash prize of EUR 5,000 and has the opportunity to collaborate with the brand. The prize will be assigned by Swatch evaluating the special project presented.

    Read more: www.itsweb.org

  • Swatch | 78 weeks ago

    IT WAS 30 YEARS AGO TODAY ...

    SWATCH MARKS THREE DECADES OF THE WATCH THAT CHANGED THE WORLD
    March, 2013. The watch that changed the world was born 30 years ago. March 1, 1983, the first 12 models made their debut. Looking back now, they seem unlikely heroes, but events soon revealed their true  identity: they were the avant-garde, the shock troops of a revolution named Swatch. Today, after three decades of sly wit, audacious innovation, playful provocation and inexhaustible joie de vivre, Swatch has every reason to celebrate. Those first 12 watches from 1983 have been followed by millions, and now there is one that brings it all back to mind — the impossible, incredible story of Swatch: SWATCH Est. 1983 (SUOZ161). A New Gent, SWATCH Est. 1983 features a transparent plastic case and strap and a skeleton dial offering a clear view of the movement within. Key components are highlighted in gold; on one, a golden driving wheel, the word CELEBRATE appears twice, in black. And printed in gold on a broad silver band are all those extraordinary years, from 1983 to 2013. Each year brings back memories of one or another fantastic Swatch watch: a POP, Scuba 200, heavy-metal Irony, colourful Gent, seductive Skin or high-tech Touch — not to mention those amazing creations by artists, athletes, fashion designers and — who could possibly forget? — the first Swatch watch you ever owned …!

  • Swatch | 90 weeks ago

    SWATCH PROTEAM WINS RED BULL CRASHED ICE TEAM RACE

    At the inaugural, thrill-packed Ice Cross Downhill Team Challenge on Friday, November 30, Swiss Ice skaters and Swatch Proteam Members Kilian Braun, Kim Mueller and Jim de Paoli defeated the Kyle Croxall-led International Gladiators on a freezing cold night of action opposite Niagara Falls. Kilian Braun finished 3rd in the individual competition finals on Saturday, December 1 in front of 35,000 enthusiastic spectators. The Swatch Proteam, led by veteran ace Kilian Braun, came out on top in the ferocious battle against the International Gladiators, led by reigning world champion Kyle Croxall of Canada. “The Team Challenge is a new competition and it’s great to be the first team to win it. It’s awesome! For the crowd it’s cool to see six riders on the track at the same time… there are more hits, more battles. It’s a lot of fun!” Kilian Braun In the thrill-packed final on Saturday, Killian Braun battled down the treacherous 460-meter long ice track in front of 35,000 spectators and finished 3rd behind second-year man Cameron Naasz of the United States and defending champion and winner Kyle Croxall from Canada.

  • Swatch | 100 weeks ago

    BIG AUTOMATIC COLLECTION

    SWATCH CAPTURES COLOUR IN MOTION WITH BIG AUTOMATIC COLLECTION

    Swatch captures all the excitement and fascination of mechanical watch movements with six new Irony Big Automatics: the iconic Swiss watch and jewellery maker makes use of a clear case back and high-contrast colour to render the rotor and movement the focus of attention in the Big Automatic Collection. The 37.4 mm case features a clear case back offering a wide-open view of the automatic movement’s intricate mechanics, and the brightly coloured rotor-in-motion is so captivating it’s almost hypnotic.

    Iconic Swatch design, on-trend colour and a fascinating Swiss made mechanical movement makes the Irony Big Automatic an irresistible way to watch time in motion.

    Discover the collection!
    Download the PR material here.

  • Swatch | 102 weeks ago

    Irony Chrono Collection

    SWATCH TURNS IRONIC IN A PLAYFUL CHRONO TRIO

    Timing is everything, as Swiss watch and jewellery maker Swatch well knows. Its latest offering is a trend-smart trio from the always elegant Irony Chrono Collection. The new models embody the brand’s deft touch for design, assured sense of style and instinctive grasp of the latest developments in the global village.

    Discover the collection!
    Download the PR material here

  • Swatch | 144 weeks ago

    斯沃琪稀世珍品以成交价51,707,500港币,由中国大陆收藏家竞得

    [2011年11月24日晚,中国香港讯] 一件盛事轰动全香港!全世界现存最为完整的斯沃琪腕表收藏,也是最能见证斯沃琪腕表历史里程的系列之一腕表,于51,707,500港币竞拍成功。瑞士商 人彼得•百隆(Peter Blum)和他的妻子琳达•百隆(Linda Blum),在斯沃琪品牌创立之初,便成为斯沃琪品牌最为狂热的追随者。夫妇二人历经三十多年精心收藏的斯沃琪藏品组成了“斯沃琪百隆典藏系列”,其成为 全世界现存最为完整的斯沃琪腕表收藏之一。这一极其珍贵的系列一共收纳了4350余件斯沃琪经典之作,包括从未公开发售的特别典藏腕表:原型表(腕表初期 设计模型)、特别定制腕表(与顶尖时尚设计师、品牌合作设计的限量款)、 以及异型表(区别于标准腕表形状、色彩、风格的稀有型腕表)。其中众多腕表初始设计模型历史,都可追溯至20世纪80年代初第一批斯沃琪腕表正式发售之 前,这些都是极其珍贵罕见的典藏腕表作品。最让收藏家们看好的藏品为著名美国画家凯斯•哈林(Keith Haring)与斯沃琪(Swatch)共同创作,并在美国发售一系列腕表作品,包括Modele avec Personnage、Milles Pattes、Serpent和Blanc sur Noir腕表,以及原型表和异型表。其余珍贵藏品还包括由艺术家米诺•帕拉迪诺(Mimmo Paladino)、阿尔弗雷德•昆斯特(Alfred Hofkunst)、山姆•弗朗西斯(Sam Francis)和时尚界传奇人物鲁道夫•穆沙姆(Rudolph Moshammer)为斯沃琪设计的作品,件件堪称稀世珍品。

    深入了解

  • Swatch | 201 weeks ago

    手腕上的时装,绽放简约光芒

      2010年10月20日,上海时装周2011春夏作品发布会在复兴公园开启新季风尚的序幕。        

     当晚8点30分,开幕秀SWATCH暨UMA WANG作品发布会准时登场。作为全球销量第一的瑞士时尚腕表与配饰品牌Swatch,以全新力作“经典原创系列腕表NEW GENT”携手来自伦敦的独立时装设计师UMA WANG,共同演绎属于这一季的极简原创风尚。  国际超模刘雯的加盟成为T台上令人瞩目的焦点,将Swatch腕表与UMA WANG作品中简约经典的时尚气质完美呈现。        

    发布会结束时斯沃琪品牌全球总裁Madam Emch与Uma Wang共同亮相T台,成为整场时装秀中最令人期待的时刻,正预示着全新的时尚潮流趋势正在告别繁复与甜美,进入了一个经典而简约的成熟时代。全新推出的 斯沃琪经典原创系列腕表以极具创意的斯沃琪原创腕表(Swatch Gent Originals)为设计灵感,紧随服装潮流趋势。融入全新时尚定义与色彩表现观念,使其蜕变为尺寸更抢眼,风格更张扬,更能撩人心弦的标志性作品。这 完全符合了UMAWANG系列作品中所强调的材质、细节和轮廓的完美融合的特质。两个来自不同领域的时尚品牌,在这一季中心有灵犀的选择了简约的风尚。 Madam Emch在活动中表示:两者的首次结合,成功地诠释了斯沃琪全新经典原创系列腕表所代表的“越简单,越经典,越经典,越时尚”的理念。同时斯沃琪“戴在手 腕上的时装”的品牌定位,在Uma Wang的作品秀上也得到了最为淋漓尽致的绽放。Uma Wang作为 Showroom 7 NewYork唯一的华裔设计师,在国外早已家喻户晓。多年来,Uma Wang一直从事时装针织品的设计开发,并在伦敦创立了个人品牌UMAWANG,品牌以风格鲜明的针织系列为主线,优良的材质和独特的设计品味深受欧洲买 手及先锋杂志的推崇和追捧。Wma Wang不断创造风尚潮流的积极态度和对于设计的执著精神吸引并促成了与斯沃琪品牌间的携手合作,共同走上了当天时尚简约的T型舞台。  在该场首秀上,当现场灯光骤暗,所有的目光聚集到场地中心的T台时,由世界顶尖华裔超模刘雯领衔的20位国内知名模特身着由华裔知名设计师Uma Wang所设计的高级定制成衣款款走来,他们手腕上所佩戴的全新经典原创系列腕表与轻盈灵动的霓衫相映成辉,完美地诠释了斯沃琪品牌一直所推崇的品牌理念 ——“戴在手腕上的时装”。斯沃琪全新经典原创系列为时装秀所带来的10款以“玄黑赛夜、净白无邪、嫣红花姬、邃蓝智族、酒红欲望、日暮青城、棕粉迷情、 榄翠密语、暖灰沁心、奢紫绯靡”命名的极简风格腕表,分别代表了“神秘感、优雅气质、激情、内敛、引领风尚的态度、日暮海水的浪漫、颠覆平凡配色的灵感、 典雅活力、充满力量感的随性高贵以及脱俗的奢侈冷傲”的经典魅力。10款设计简约经典的炫色腕表在模特身上尽显耀眼独特气质,使整个秀场的空气中也仿佛弥 漫着一股独属的时尚星味。整个活动的高潮出现在精彩的时装秀过后,Uma Wang现身T型舞台,并邀请Madam Emch共同上台、携手向大家致意。尤为让人惊喜的是,Madam Emch身上所穿着的正是UMAWANG品牌最新款的时尚成衣,而Uma Wang手腕上所配搭的也是当天斯沃琪品牌隆重推出的全新经典原创系列腕表。如此真挚和信任的跨界合作,让现场响起了长久而热烈的掌声。最终,在多位模特 的簇拥下,两位最为闪亮的魅力女士款款离开了舞台。

    作为上海时装周2011年春夏作品发布会期间的首场时装秀,这场顶尖的视觉盛宴让所有人都抢先目睹到时尚潮流最前线的绚烂美景。相信今后还会有更多的激情碰撞和创意无限,就让我们一起期待!

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