All About Swatch
Swatch | 6 weeks ago
斯沃琪2014春夏系列汲取阳光热力，呈上酷炫新品。炙手可热的流行趋势与时尚风潮带来夺目缤纷的精彩设计。Classic系列，永恒优雅与不老芳华；Pastry Chefs系列，糖果缤纷与不变纯真；Summer Classics系列，耀眼色泽与金属质感；For the Love of Patterns系列，春意怒放与百花爱恋。
Islands Galore系列，夏日的热火在海滩上燃烧，明媚的色彩交织着欢愉的气浪；Le Swatch Dream Urban系列，时下流行的动物条纹拼接迷彩图案最适合你，游走于城市丛林中尽情舞动
Swatch | 6 weeks ago
芳香和愉悦：来自 SARA HOCHULI 的 SWATCH 糕点主厨特献
Sara Hochuli 是苏黎世（瑞士）最富盛名的糕点主厨和 Maître de 巧克力制作大师。在 Swatch 2014 年春季系列中，她创造了 DREAMCAKE（梦幻蛋糕），这是一款引人注目的 Swatch 糕点主厨特献。
什么是芳香？它不仅仅是一种味道，更是一种感觉，是各种愉悦的来源，而且别有洞天。这个领域的大师们是糕点主厨 - 带来秘密愉悦的艺术家、魔术师和巫师。瑞士的 Sara Hochuli 是其中最好的一家，因此 Swatch 向 Sara 寻求将芳香和愉悦相结合的大师级艺术。她从小就开始烘焙和烹饪，是训练有素的图形艺术家和设计师，对日本的一切都充满好奇和激情。她在自己位于苏黎世的餐厅 Les Gourmandises de Miyuko 出售自己的艺术品。
Miyuko 是 Sara 创作的人物，与她的朋友生活在虚拟的东京，将毕生都贡献给了咖啡馆，而且激发制作纯正而美味的甜品。她还是引导 Sara 为 Swatch 粉丝烹饪特殊菜品的缪斯。DREAMCAKE 是 Swatch 糕点主厨特献，由 Sara 设计出来并与 Swatch 协作将其变为现实，灵感毫无疑问来自她对日本的热爱。它代表着春天樱花盛开的颜色，看起来就像是 Sara 咖啡馆出品的一块蛋糕。它采用玫瑰碗和樱花装扮，借助蛋糕切刀和刀叉在钟面上指示时间，而且玫瑰带在玫瑰花环上拥有精美的粉红色鲜花。
这款手表不仅看起来像 Sara Hochuli 的蛋糕之一，其特殊包装看起来也像一块蛋糕。对于所有烹饪艺术家、朋友和其作品的粉丝而言，Sara 纳入了她的一款蛋糕配方。它印制在特殊包装上。试用一下吧 — 一切皆关乎芳香和愉悦。
Swatch | 8 weeks ago
Swatch | 8 weeks ago
SWEET VALENTINE是真心的绽放，是爱意的表白，是你内心情感的深切表露。它传达着一种讯息、发出了一种邀请 - 戴上我吧，感受一下，释放你内心的爱。感觉仿佛坐上了旋转木马，你和特别的她沉浸在爱的世界中，尽情旋转。
Swatch | 8 weeks ago
SWATCH SISTEM51 TURNS THE WORLD UPSIDE DOWN
With SISTEM51, Swatch has opened up an exciting new world. The first mechanical movement ever to be made not by hand, but on a fully-automated assembly line, SISTEM51 was presented to an astonished watch industry in April of this year. Now, the first four models are here, and the voyage of discovery can begin!
There is much to explore in this intriguing new world. Unprecedented technological innovation (17 pending patents) enabled the development, in less than two years, of a self-winding mechanical movement with only 51 components in five modules. SISTEM51 is 100 percent Swiss made and features an exceptional 90 hour power reserve. Hermetically sealed within its case, the 3 Hz movement delivers precise, long-lasting, maintenance-free performance.
SISTEM51 opens up a universe of beauty, too. The dial side reveals six of the movement's 19 rubies, and from the back one gazes through a transparent oscillating weight into the heart of this fascinating microcosm. Design is a key part of the Swatch DNA, and SISTEM51 extends its reach into the innovative depths of the movement itself. The visible surfaces of the movement's five modules present a new canvas, a new field of creative expression for graphic designers and contemporary artists.
The first four models set out to discover SISTEM51's expressive potential.
Swatch | 27 weeks ago
突显街头魅力和变革标识，斯沃琪在2013秋冬系列中隆重推出各种妙趣横生的全新款式。新系列探索最新的主题和潮流变化：时尚色彩、图案、材质和造型，敏 锐捕捉街头的新兴文化。令人眼花缭乱的复古插曲结合精简流畅的外形，由衷致敬传奇的疯狂年华（Années Folles）。在都市表情 （Urban Expression）中，作家和艺术家把街道变成了画廊，打上标记，最终将明快的自由派图形和鲜明的街头智慧融于手腕之上。错觉艺术在视觉幻想 （Trompe l´Oeil）中发挥得淋漓尽致，而对于节假期，斯沃琪则启动了午夜迷情（Late Night Glam）的黑白魅力——数小时后的炫目娱乐。这一季流行计时精品共推出了90种以上创新时尚款型。
Swatch | 34 weeks ago
Milko Boyarov wins SWATCH AWARD at #ITS_2013
The winner of the Swatch Award will receive a cash prize of EUR 5,000 and has the opportunity to collaborate with the brand. The prize will be assigned by Swatch evaluating the special project presented.
Read more: www.itsweb.org
Swatch | 53 weeks ago
IT WAS 30 YEARS AGO TODAY ...
SWATCH MARKS THREE DECADES OF THE WATCH THAT CHANGED THE WORLD
March, 2013. The watch that changed the world was born 30 years ago. March 1, 1983, the first 12 models made their debut. Looking back now, they seem unlikely heroes, but events soon revealed their true identity: they were the avant-garde, the shock troops of a revolution named Swatch. Today, after three decades of sly wit, audacious innovation, playful provocation and inexhaustible joie de vivre, Swatch has every reason to celebrate. Those first 12 watches from 1983 have been followed by millions, and now there is one that brings it all back to mind — the impossible, incredible story of Swatch: SWATCH Est. 1983 (SUOZ161). A New Gent, SWATCH Est. 1983 features a transparent plastic case and strap and a skeleton dial offering a clear view of the movement within. Key components are highlighted in gold; on one, a golden driving wheel, the word CELEBRATE appears twice, in black. And printed in gold on a broad silver band are all those extraordinary years, from 1983 to 2013. Each year brings back memories of one or another fantastic Swatch watch: a POP, Scuba 200, heavy-metal Irony, colourful Gent, seductive Skin or high-tech Touch — not to mention those amazing creations by artists, athletes, fashion designers and — who could possibly forget? — the first Swatch watch you ever owned …!
Swatch | 65 weeks ago
SWATCH PROTEAM WINS RED BULL CRASHED ICE TEAM RACE
At the inaugural, thrill-packed Ice Cross Downhill Team Challenge on Friday, November 30, Swiss Ice skaters and Swatch Proteam Members Kilian Braun, Kim Mueller and Jim de Paoli defeated the Kyle Croxall-led International Gladiators on a freezing cold night of action opposite Niagara Falls. Kilian Braun finished 3rd in the individual competition finals on Saturday, December 1 in front of 35,000 enthusiastic spectators. The Swatch Proteam, led by veteran ace Kilian Braun, came out on top in the ferocious battle against the International Gladiators, led by reigning world champion Kyle Croxall of Canada. “The Team Challenge is a new competition and it’s great to be the first team to win it. It’s awesome! For the crowd it’s cool to see six riders on the track at the same time… there are more hits, more battles. It’s a lot of fun!” Kilian Braun In the thrill-packed final on Saturday, Killian Braun battled down the treacherous 460-meter long ice track in front of 35,000 spectators and finished 3rd behind second-year man Cameron Naasz of the United States and defending champion and winner Kyle Croxall from Canada.
Swatch | 75 weeks ago
BIG AUTOMATIC COLLECTION
SWATCH CAPTURES COLOUR IN MOTION WITH BIG AUTOMATIC COLLECTION
Swatch captures all the excitement and fascination of mechanical watch movements with six new Irony Big Automatics: the iconic Swiss watch and jewellery maker makes use of a clear case back and high-contrast colour to render the rotor and movement the focus of attention in the Big Automatic Collection. The 37.4 mm case features a clear case back offering a wide-open view of the automatic movement’s intricate mechanics, and the brightly coloured rotor-in-motion is so captivating it’s almost hypnotic.
Iconic Swatch design, on-trend colour and a fascinating Swiss made mechanical movement makes the Irony Big Automatic an irresistible way to watch time in motion.
Swatch | 75 weeks ago
Swatch & Everyday heroes
Swatch | 77 weeks ago
NEW GENTS MAKE A SPLASH IN STYLISH COLOURS
From Swiss watch and jewellery maker Swatch come three New Gents attired in cool shades of trend-smart colours. New Gent Coloured blends the brand’s forthright use of colour and convincing design with the New Gent’s smooth, curving lines and generous 43 mm case. Each model features a single colour block stretching across the silicone strap and plastic case to a matching sunbrushed dial, enhanced by high-contrast coloured indexes and day/date window at 3 o’clock. The brand has chosen three sophisticated colours: a muted taupe, a cool shade of blue-grey, and a rich dark brown, each heightened by traces of high-contrast colour that lure the eye swiftly to the dial. The result is pure simplicity and style.
Swatch | 77 weeks ago
Irony Chrono Collection
SWATCH TURNS IRONIC IN A PLAYFUL CHRONO TRIO
Timing is everything, as Swiss watch and jewellery maker Swatch well knows. Its latest offering is a trend-smart trio from the always elegant Irony Chrono Collection. The new models embody the brand’s deft touch for design, assured sense of style and instinctive grasp of the latest developments in the global village.
Swatch | 79 weeks ago
Swatch & Art - Tin-Tin & Emmanuelle Antille
The latest Swatch & Art designs draw inspiration from the fascinating world of tattoo art. Five astounding watches have been produced in collaboration with the French tattoo artist Tin-Tin - who has created three time pieces for Swatch - and the Swiss visual artist, Emmanuelle Antille, who has designed two time pieces inspired by tattoos done by Filip Leu. The artists` watches are presented in specially packaged sleeves, adorned with printed extracts from their unique designs, reinforcing the desirability of each stunning time piece.
Swatch | 79 weeks ago
Swatch & Art - Birdhead
The latest design introduced under the Swatch & Art banner is New Gent Ma-jestic Bird (SUOZ707S), a stunning watch limited and numbered to an edition of 1`888 pieces, with special packaging, created by Ji Weiyu and Song Tao of the contemporary art duo, Birdhead. The design arises from Birdhead`s ongoing preoccupation with the medium of photography and the various ways in which photographic processes can explore and document the passing of time. A delicate black and white palette has been deployed by the duo, ensuring this particular time piece whispers rather than shouts its presence, while its pleasingly-grainy photo-print surface encourages a wonderful sense of ambiguity. The watch is made from a neat combination of plastic and silicone. The packaging, by contrast, elegantly utilises cardboard and comes in a precise 12cm x 12cm cube shape, featuring a dramatic close-up of the same bird head image used upon the watch.
Swatch | 83 weeks ago
Swatch & Fashion - Uma Wang
For the latest Swatch & Fashion Collection, iconic Swiss watch and jewellery maker Swatch has once more collaborated with the Chinese fashion designer, Uma Wang, whose work is widely admired for being both adventurous yet accessible.The highly desirable limited edition New Gent design now created by Uma Wang is evocatively named Black Dancing Rose (SUOZ132S), and follows on from two gorgeous New Gent watches previously produced by the designer in tandem with Swatch, successfully unveiled back in March 2012. Using a lavish mix of plastic and real leather surfaces, Black Dancing Rose - limited and numbered in an edition of 777 pieces and presented in special packaging - is not only an aesthetic and romantic sensation, but also subtly communicates cerebral notions relating to heritage, craft and the eternal nature of time itself.
Swatch | 84 weeks ago
Swatch Freeride World Tour by The North Face
Event organizers of SWATCH FREERIDE WORLD TOUR, Freeskiing World Tour and The North Face Masters of Snowboarding announced this week a merger that will combine all three tours under one unified global 5-star championship series. The new six-stop world tour – named the SWATCH FREERIDE WORLD TOUR BY THE NORTH FACE – will include freeride skiing and snowboarding at each stop.Confirmed tour locations include Revelstoke, Canada, Chamonix-Mont-Blanc, France, Kirkwood, USA, Fieberbrunn PillerseeTal, Austria, and one more european stop still to be confirmed, before the World Tour finals in Verbier, Switzerland.For 2013, start lists will feature qualified athletes from all three of the 2012 Tours, as well as from qualifier events (4-star events), along with a limited number of wild card entries from both continents.
Swatch | 89 weeks ago
Fantastically-plastic and ultra-modern, the Chrono Plastic collection proposes numerous ways in which different moods - whether calm, sporty, urban or ex-trovert - can be expressed with different colours resonating from the latest designs created by Swatch.
Swatch | 95 weeks ago
SWATCH & TTR celebrate ART RULES design contest winner
Swiss watchmaker Swatch is excited to announce the winner of the SWATCH ART RULES DESIGN CONTEST. Latvian designer and artist Marta Zarina-Gelze won the contest with “Scream of Victory,” a design aimed to embody the great joy of snowboarding and emotion of victory.The SWATCH ART RULES DESIGN CONTEST called all creative minds to make their mark in design and snowboard communities globally, by submitting a graphic design to be applied to the TTR World Tour Trophy and Swatch Tour Watch. It is one of snowboarding’s most prestigious and respected prizes, and is awarded to the male and female World Tour Champions at the end of each competitive season.The SWATCH ART RULES NIGHT was held last night at Royal/T Gallery in Culver City, CA. An international jury chose Marta Zarina-Gelze’s design from over 1,300 entries submitted by artists and designers from 90 different countries. The winning design will be applied to the TTR Trophy and Swatch Tour Watch which will be presented to the TTR World Snowboard Tour Champions at the conclusion of the 2012/13 season.
Swatch | 119 weeks ago
[2011年11月24日晚，中国香港讯] 一件盛事轰动全香港！全世界现存最为完整的斯沃琪腕表收藏，也是最能见证斯沃琪腕表历史里程的系列之一腕表，于51,707,500港币竞拍成功。瑞士商 人彼得•百隆（Peter Blum）和他的妻子琳达•百隆（Linda Blum），在斯沃琪品牌创立之初，便成为斯沃琪品牌最为狂热的追随者。夫妇二人历经三十多年精心收藏的斯沃琪藏品组成了“斯沃琪百隆典藏系列”，其成为 全世界现存最为完整的斯沃琪腕表收藏之一。这一极其珍贵的系列一共收纳了4350余件斯沃琪经典之作，包括从未公开发售的特别典藏腕表：原型表（腕表初期 设计模型）、特别定制腕表（与顶尖时尚设计师、品牌合作设计的限量款）、 以及异型表（区别于标准腕表形状、色彩、风格的稀有型腕表）。其中众多腕表初始设计模型历史，都可追溯至20世纪80年代初第一批斯沃琪腕表正式发售之 前，这些都是极其珍贵罕见的典藏腕表作品。最让收藏家们看好的藏品为著名美国画家凯斯•哈林（Keith Haring）与斯沃琪（Swatch）共同创作，并在美国发售一系列腕表作品，包括Modele avec Personnage、Milles Pattes、Serpent和Blanc sur Noir腕表，以及原型表和异型表。其余珍贵藏品还包括由艺术家米诺•帕拉迪诺（Mimmo Paladino）、阿尔弗雷德•昆斯特（Alfred Hofkunst）、山姆•弗朗西斯（Sam Francis）和时尚界传奇人物鲁道夫•穆沙姆（Rudolph Moshammer）为斯沃琪设计的作品，件件堪称稀世珍品。