Fashion is a universe all its own, on Planet Swatch and in the world beyond. It’s clearly an extraterrestrial zone, inhabited by amazingly creative creatures. Many of them have worked closely with Swatch to bring their vision to the world of watches. Among those whose work adorns Planet Fashion are Vivienne Westwood, Agatha Ruiz de la Prada, Jeremy Scott and Uma Wang. Haute couture may be a world apart, but Swatch is no stranger to luxury. Remember “Verushka”? And do Milano and its Via della Spiga ring a bell, or Paris and Place Vendôme?
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