In three decades, Swatch and sports have explored all kinds of relationships. Within a few months Swatch was sponsoring world championship skiing events, and has supported snowboarders since the early days of the sport. Swatch served as Official Timekeeper of all sports at the Olympic Games held in Atlanta in 1996, Sydney in the year 2000, and Athens in 2004. Phenomenal athletes on the Swatch Proteam have pushed themselves to the limit in beach volleyball, freestyle motocross, bike motocross and surfing – with enthusiastic back-up by Swatch. Timing and technology play a key role, too, supported by Swatch and its Swiss made chronographs.
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