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Wise to street signals and signs of change, Swatch delivers a wide-ranging array of intriguing new models for its Fall Winter Collection 2013. The new collection explores themes and variations trending now: contemporary colours, patterns, textures and shapes capture culture emerging in the streets. A dazzling retro interlude sees streamlined forms paying homage to the legendary Années Folles. In Urban Expression, writers and artists turn streets into galleries, taking tags, bright freestyle graphics and sharp street wit to the wrist. The art of deception takes a playful turn in Trompe l´Oeil, and for the holiday season, Swatch turns on the glam in black and white for Late Night Glam—sparkling entertainment after hours. All in all, a stylish sampling of the times in more than 90 new models.

The winner of the Swatch Award will receive a cash prize of EUR 5,000 and has the opportunity to collaborate with the brand. The prize will be assigned by Swatch evaluating the special project presented.

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SWATCH MARKS THREE DECADES OF THE WATCH THAT CHANGED THE WORLD

March, 2013. The watch that changed the world was born 30 years ago. March 1, 1983, the first 12 models made their debut. Looking back now, they seem unlikely heroes, but events soon revealed their true  identity: they were the avant-garde, the shock troops of a revolution named Swatch. Today, after three decades of sly wit, audacious innovation, playful provocation and inexhaustible joie de vivre, Swatch has every reason to celebrate. Those first 12 watches from 1983 have been followed by millions, and now there is one that brings it all back to mind — the impossible, incredible story of Swatch: SWATCH Est. 1983 (SUOZ161). A New Gent, SWATCH Est. 1983 features a transparent plastic case and strap and a skeleton dial offering a clear view of the movement within. Key components are highlighted in gold; on one, a golden driving wheel, the word CELEBRATE appears twice, in black. And printed in gold on a broad silver band are all those extraordinary years, from 1983 to 2013. Each year brings back memories of one or another fantastic Swatch watch: a POP, Scuba 200, heavy-metal Irony, colourful Gent, seductive Skin or high-tech Touch — not to mention those amazing creations by artists, athletes, fashion designers and — who could possibly forget? — the first Swatch watch you ever owned …!

Swatch delivers an explosive bundle of fun—just in time for summer. It’s bound to be a noisy arrival, with bright, crazy colours, exuberant spirits and the irresistible feel of sun, salt and sand on your skin. The carefree spirit is everywhere, from the open-air bars and street cafés to long, white sandy beaches and the crash and roar of rolling surf. The new Spring/Summer Collection 2013 delights the eye and quickens the heart.

Swatch confirms its signature style with a wide variety of new models, an adventurous selection of contemporary, ethnic-inspired designs and high-spirited, splash-happy colours.  Summer’s here, with Swatch!

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Swatch is proud to present THE LEGEND OF WHITE SNAKE, a Swatch Special created in advance of the imminent Chinese New Year celebrations. Set to begin February 10, 2013, the traditional 15-day Chinese New Year celebrations bring family and friends together to enjoy a variety of festive events. Every year, Swatch contributes to the Chinese New Year festivities by creating a special Swatch watch.

2013 brings THE LEGEND OF WHITE SNAKE, a high-spirited New Gent featuring a multicoloured snake weaving its way across a white silicone strap. Popular tradition in China associates each year of the 12-year zodiac cycle with an animal, and persons born in a particular year are said to share certain attributes with the zodiac animal. As the key symbol of Chinese Spirit, persons born in the Year of the Snake are thought likely to be smart, flexible and intelligent. The Snake is also believed to bring good fortune and wisdom to everyone born under its sign.

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You’re crazy in love? Say it out loud! Make it perfectly clear with A LA FOLIE — the Swatch watch that says, ”I’m mad about you.”

“True love has nothing to hide”, says Swatch, and proves the point with A LA FOLIE, created especially for Valentine’s Day. The new Swatch Special, a Gent, presents a clear, heart-shaped window in the dial that opens onto the mechanics below. A look through the glass underlines the “no secrets” message: the “heart” of the watch is a movement featuring a handful of romance-coloured components. And what’s that lovely fragrance? It’s the bracelet—it smells like vanilla!

The lovely A LA FOLIE Valentine’s Day Special comes in special packaging with a charming variation on the open-heart theme. A round, pink ball has a smooth white heart on the surface, but a closer look shows the heart is a window onto A LA FOLIE — True love is here, for all to see. 

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At the inaugural, thrill-packed Ice Cross Downhill Team Challenge on Friday, November 30, Swiss Ice skaters and Swatch Proteam Members Kilian Braun, Kim Mueller and Jim de Paoli defeated the Kyle Croxall-led International Gladiators on a freezing cold night of action opposite Niagara Falls. Kilian Braun finished 3rd in the individual competition finals on Saturday, December 1 in front of 35,000 enthusiastic spectators.

The Swatch Proteam, led by veteran ace Kilian Braun, came out on top in the ferocious battle against the International Gladiators, led by reigning world champion Kyle Croxall of Canada.

“The Team Challenge is a new competition and it’s great to be the first team to win it. It’s awesome! For the crowd it’s cool to see six riders on the track at the same time… there are more hits, more battles. It’s a lot of fun!” Kilian Braun

In the thrill-packed final on Saturday, Killian Braun battled down the treacherous 460-meter long ice track in front of 35,000 spectators and finished 3rd behind second-year man Cameron Naasz of the United States and defending champion and winner Kyle Croxall from Canada.

Swiss watch and jewellery maker Swatch presents the Night Glows Collection, featuring golden surfaces and glittering crystals in six new variations on classic Irony style. Two models each from the Irony Chrono, Medium and Big lines offer sophisticated versions in pink and yellow gold coloured PVD. A clear, clean design presents black dials and links set off by the polished golden surfaces, enhanced in four of the six models by sparkling, transparent white crystals on the bezel or dial.

The Night Glows Collection offers all-around class for all occasions.

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Download the PR material here.

SWATCH CAPTURES COLOUR IN MOTION WITH BIG AUTOMATIC COLLECTION

Swatch captures all the excitement and fascination of mechanical watch movements with six new Irony Big Automatics: the iconic Swiss watch and jewellery maker makes use of a clear case back and high-contrast colour to render the rotor and movement the focus of attention in the Big Automatic Collection. The 37.4 mm case features a clear case back offering a wide-open view of the automatic movement’s intricate mechanics, and the brightly coloured rotor-in-motion is so captivating it’s almost hypnotic.

Iconic Swatch design, on-trend colour and a fascinating Swiss made mechanical movement makes the Irony Big Automatic an irresistible way to watch time in motion.

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Download the PR material here.

Swatch, the in style Swiss watch and jewellery maker’s latest collection takes the wraps off a colourful set of five glittery, high-gloss Gents. With the holiday season and the New Year just around the corner, there are plenty of reasons to celebrate.

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Download the PR material here

From Swiss watch and jewellery maker Swatch come three New Gents attired in cool shades of trend-smart colours. New Gent Coloured blends the brand’s forthright use of colour and convincing design with the New Gent’s smooth, curving lines and generous 43 mm case. Each model features a single colour block stretching across the silicone strap and plastic case to a matching sunbrushed dial, enhanced by high-contrast coloured indexes and day/date window at 3 o’clock. The brand has chosen three sophisticated colours: a muted taupe, a cool shade of blue-grey, and a rich dark brown, each heightened by traces of high-contrast colour that lure the eye swiftly to the dial. The result is pure simplicity and style.

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Download the PR material here.

SWATCH TURNS IRONIC IN A PLAYFUL CHRONO TRIO

Timing is everything, as Swiss watch and jewellery maker Swatch well knows. Its latest offering is a trend-smart trio from the always elegant Irony Chrono Collection. The new models embody the brand’s deft touch for design, assured sense of style and instinctive grasp of the latest developments in the global village.

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Download the PR material here

The latest design introduced under the Swatch & Art banner is New Gent Ma-jestic Bird (SUOZ707S), a stunning watch limited and numbered to an edition of 1`888 pieces, with special packaging, created by Ji Weiyu and Song Tao of the contemporary art duo, Birdhead. The design arises from Birdhead`s ongoing preoccupation with the medium of photography and the various ways in which photographic processes can explore and document the passing of time. A delicate black and white palette has been deployed by the duo, ensuring this particular time piece whispers rather than shouts its presence, while its pleasingly-grainy photo-print surface encourages a wonderful sense of ambiguity. The watch is made from a neat combination of plastic and silicone. The packaging, by contrast, elegantly utilises cardboard and comes in a precise 12cm x 12cm cube shape, featuring a dramatic close-up of the same bird head image used upon the watch.

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The latest Swatch & Art designs draw inspiration from the fascinating world of tattoo art. Five astounding watches have been produced in collaboration with the French tattoo artist Tin-Tin - who has created three time pieces for Swatch - and the Swiss visual artist, Emmanuelle Antille, who has designed two time pieces inspired by tattoos done by Filip Leu. The artists` watches are presented in specially packaged sleeves, adorned with printed extracts from their unique designs, reinforcing the desirability of each stunning time piece.

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For the latest Swatch & Fashion Collection, iconic Swiss watch and jewellery maker Swatch has once more collaborated with the Chinese fashion designer, Uma Wang, whose work is widely admired for being both adventurous yet accessible.The highly desirable limited edition New Gent design now created by Uma Wang is evocatively named Black Dancing Rose (SUOZ132S), and follows on from two gorgeous New Gent watches previously produced by the designer in tandem with Swatch, successfully unveiled back in March 2012. Using a lavish mix of plastic and real leather surfaces, Black Dancing Rose - limited and numbered in an edition of 777 pieces and presented in special packaging - is not only an aesthetic and romantic sensation, but also subtly communicates cerebral notions relating to heritage, craft and the eternal nature of time itself.

Event organizers of SWATCH FREERIDE WORLD TOUR, Freeskiing World Tour and The North Face Masters of Snowboarding announced this week a merger that will combine all three tours under one unified global 5-star championship series. The new six-stop world tour – named the SWATCH FREERIDE WORLD TOUR BY THE NORTH FACE – will include freeride skiing and snowboarding at each stop.Confirmed tour locations include Revelstoke, Canada, Chamonix-Mont-Blanc, France, Kirkwood, USA, Fieberbrunn PillerseeTal, Austria, and one more european stop still to be confirmed, before the World Tour finals in Verbier, Switzerland.For 2013, start lists will feature qualified athletes from all three of the 2012 Tours, as well as from qualifier events (4-star events), along with a limited number of wild card entries from both continents.

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Fantastically-plastic and ultra-modern, the Chrono Plastic collection proposes numerous ways in which different moods - whether calm, sporty, urban or ex-trovert - can be expressed with different colours resonating from the latest designs created by Swatch.

Swiss watchmaker Swatch is excited to announce the winner of the SWATCH ART RULES DESIGN CONTEST. Latvian designer and artist Marta Zarina-Gelze won the contest with “Scream of Victory,” a design aimed to embody the great joy of snowboarding and emotion of victory.

The SWATCH ART RULES DESIGN CONTEST called all creative minds to make their mark in design and snowboard communities globally, by submitting a graphic design to be applied to the TTR World Tour Trophy and Swatch Tour Watch. It is one of snowboarding’s most prestigious and respected prizes, and is awarded to the male and female World Tour Champions at the end of each competitive season.

The SWATCH ART RULES NIGHT was held last night at Royal/T Gallery in Culver City, CA. An international jury chose Marta Zarina-Gelze’s design from over 1,300 entries submitted by artists and designers from 90 different countries. The winning design will be applied to the TTR Trophy and Swatch Tour Watch which will be presented to the TTR World Snowboard Tour Champions at the conclusion of the 2012/13 season.

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Swatch is proud to announce a new collaboration with the internationally acclaimed artist, Fafi, whose work is known for mixing a strong, graphic sensibility with a vibrant, streetwise energy.

 As part of The Graphic Designers Collection from Swatch, French artist Fafi has drawn upon her own unique aesthetic culminating in a watch design that simultaneously looks and feels cheeky and stylish. Combining the uncompromisingly modern finish of sleek black plastic, with the colours and deft curves of the artist`s signature style of mark-making, her creation for Swatch - named Fafi O`Clock (GZ274) - buzzes with sheer personality and confidence.

The sturdy black plastic case of Fafi O`Clock (GZ274) plays host to a black dial upon which a full colour print of Fafi`s face is depicted in her iconic graffiti style. The rest of Fafi`s figure - also fashioned in the vibrant hues favoured by the artist - is seamlessly continued across the sleek black plastic strap, which is contrasted by a strip of bright red. The clasp, in a vibrant shade of blue, further illustrates the attention to detail resonating from this quirky design. Even better, the same image of Fafi appears once more on the special black sleeve in which the watch is presented!

 

Discover the Collection

Swatch is proud to announce a new collaboration with the internationally-acclaimed artist, Fafi, whose work is known for mixing a strong, graphic sensibility with a vibrant, streetwise energy.

A new, one-off design from Fafi confirms Swatch`s ongoing wish to seek-out and join forces with creative talents whose dedication to innovation and artistic excellence equals that of the famed Swiss brand. Previous Swatch collaborations, regularly unveiled since the mid-1980s onwards, have resulted in stunning time pieces from high profile visual artists including Keith Haring, Kiki Picasso, Alfred Hofkunst, Mimmo Rotella, Alessandro Mendini, Markus Linnenbrink and Ivan Navarro.

As part of The Graphic Designers Collection from Swatch, French artist Fafi has drawn upon her own unique aesthetic culminating in a watch design that simultaneously looks and feels cheeky and stylish. Combining the uncompro-misingly modern finish of sleek black plastic, with the colours and deft curves of the artist`s signature style of mark-making, her creation for Swatch - named Fafi O`Clock (GZ274) - buzzes with sheer personality and confidence.

<p><a href="../zz_en/ss2012_thegraphicdesignerscollection.html">Discover the Collection</a></p>

Swatch is proud to announce a new collaboration with the internationally-acclaimed artist, Fafi, whose work is known for mixing a strong, graphic sensibility with a vibrant, streetwise energy.

A new, one-off design from Fafi confirms Swatch`s ongoing wish to seek-out and join forces with creative talents whose dedication to innovation and artistic excellence equals that of the famed Swiss brand. Previous Swatch collaborations, regularly unveiled since the mid-1980s onwards, have resulted in stunning time pieces from high profile visual artists including Keith Haring, Kiki Picasso, Alfred Hofkunst, Mimmo Rotella, Alessandro Mendini, Markus Linnenbrink and Ivan Navarro.

As part of The Graphic Designers Collection from Swatch, French artist Fafi has drawn upon her own unique aesthetic culminating in a watch design that simultaneously looks and feels cheeky and stylish. Combining the uncompro-misingly modern finish of sleek black plastic, with the colours and deft curves of the artist`s signature style of mark-making, her creation for Swatch - named Fafi O`Clock (GZ274) - buzzes with sheer personality and confidence.

<p><a href="../zz_en/ss2012_thegraphicdesignerscollection.html">Discover the Collection</a></p>

SWATCH AND FRENCH ARTIST FAFI COLLABORATE

 

Swatch is proud to announce a new collaboration with the internationally-acclaimed artist, Fafi, whose work is known for mixing a strong, graphic sensibility with a vibrant, streetwise energy.

A new, one-off design from Fafi confirms Swatch`s ongoing wish to seek-out and join forces with creative talents whose dedication to innovation and artistic excellence equals that of the famed Swiss brand. Previous Swatch collaborations, regularly unveiled since the mid-1980s onwards, have resulted in stunning time pieces from high profile visual artists including Keith Haring, Kiki Picasso, Alfred Hofkunst, Mimmo Rotella, Alessandro Mendini, Markus Linnenbrink and Ivan Navarro.

As part of The Graphic Designers Collection from Swatch, French artist Fafi has drawn upon her own unique aesthetic culminating in a watch design that simultaneously looks and feels cheeky and stylish. Combining the uncompro-misingly modern finish of sleek black plastic, with the colours and deft curves of the artist`s signature style of mark-making, her creation for Swatch - named Fafi O`Clock (GZ274) - buzzes with sheer personality and confidence.

<p><a href="../zz_en/ss2012_thegraphicdesignerscollection.html">Discover the Collection</a></p>

What an absorbing Sunday afternoon in Sanya, China. The first time in history at a SWATCH FIVB World Tour a Swiss women team won the gold medal at an Open. To our all surprise, the member of the Swatch ProTeam, Simone Kuhn and Nadine Zumkehr beaten the actual world champions, Jen Kessy and April Ross of the United States. “This is unbelievable,” said the 29-year Kuhn, who was named the SWATCH most outstanding player for the Sanya Open. The Swatch team says: "Congratulations!" and wish both a lot of success at the Phuket Open of upcoming week.

After a perfect summer in Europe, the SWATCH FIVB World Tour 2009 is moving to Asia in order to escape approaching winter in the northern territories. The two ultimate tournaments of the 2009 season are going to be hosted on the tropical island of Sanya in China and at Karon Beach on Phuket Island, Thailand.

Swatch is going to award one player of each gender with the FASTEST SPEED SERVE trophy and the BEST PLAYER OF SEASON trophy. Furthermore, the best team of each gender is going to receive the Swatch WORLD RANKING WINNERS trophy. Latter has been delivered to Juliana and Larissa, since the Brazilian team cannot be beaten anymore.
Additionally, Juliana got awarded with the BEST PLAYER OF SEASON’s trophy- What a successful season for the Brazilian team! Congratulation!

The Swatch ProTeam member, Shelda Bede from Brazil got awarded for her outstanding career in Beach Volley Ball. Swatch awarded these great results with a dedicated, unique trophy. Hereafter you see the most important stations in her life as a professional Beach Volley Ball player:

Two Olympic Silver Medals 2000/2004
Two Gold Medals at the SWATCH FIVB World Championships 1999/2001
Silver Medal at the SWATCH FIVB World Championships 2003
Bronze Medal at the SWATCH FIVB World Championships 1997
34 SWATCH FIVB World Tour Gold Medals
Seven-time SWATCH FIVB World Tour Champion 1997-2001, 2004, 2008

Congratulations from all the Swatch Team!

BMX rider and member of the Swatch ProTeam, Martijn Scherpen, visited the SWATCH FIVB World Tour in Den Hague and met the Beach Volley ProTeam mates to join the women finals on Saturday.

After Stare Jablonki, Poland, the SWATCH FIVB World Tour got hosted in Kristiansand, Norway, where the ProTeam, Dimitri Barsouk and Igor Kolodinsky reached the first place on podium. Due to his excellent support for the team during the matches, Igor got awarded as SWATCH BEST PLAYER OF TOURNAMETN.

Pedro Solberg Salgado, member of the Swatch ProTeam got awarded with the gold medal at the SWATCH FIVB World Tour in Stare Jablonki, Poland. At the moment, Pedro plays with partner, Benjamin Insfran, due to the injury of his usual partner, Pedro Cunha. Congratulations!

We are in the middle of the SWATCH FIVB World Tour’s peak. After the start off in Gstaad from July 7th- 12th, the Grand Slam series continues straight with the events in Moscow from July 14th-19th, Marseille, from July 21st-26th and ends up in Klagenfurt , where the event takes place from July 28th- August 2nd. Our PorTeam is very motivated to hunt after important points and to face the challenges at the world famous Beach Volley Ball sights. We wish all good luck and lot of success.

For the 10th straight time, the Centre Court is built up in the heart of the Swiss Alps.
Gstaad hosts the first Grand Slam of this year’s SWATCH FIVB World Tour. The Swatch ProTeam as well as the recently elected women’s world champions will fight on the sandy courts for important points and glory.
Good luck!

41 degrees. About 500 truck loads of dirt. 15 different kickers. Texas was bigger and better again. At the third stop of the Red Bull X-Fighters Tour, Swatch athlete Mat Rebeaud took second place. With a sick run in the quarter finals against Twitch, Mat was on fire enough to go through in the Semi too to go head to head with Nate Adams in the Final. Mat is currently 2nd in the X-Fighters Overall standings. Winner of the last Tour stop in Calgary and Swatch Outlaw, Robbie Maddison, showed that Texas is a place for real men. The Australian dislocated a shoulder after landing heavily before then popping it back in himself. But this could not stop him from showing the crowed why he was considered one of the top FMX riders in the world and hit the ramps even time was already up!

She is a top notch female snowboarder, a great person, the funny swiss chick, the dancing queen on your party, a hard working person and we like her haircut.....Ladies and Gentlemen, please welcome Anne-Flore Marxer on the Swatch Outlaws Team!

After a tree week break of the SWATCH FIVB World Tour, Norway is going to host the SWATCH FIVB 09 World Championships. The sandy courts are built up in Stavanger’s harbor area, where the central point of Beach Volley Ball will be concentrated from the 25th June till the 5th July 2009. With the overall 96 men and woman players, all 16 Swatch ProTeam members will be fighting for the $ 60’000.00 winners cheque as well as the most prestigious gold medals in the sport outside of the Olympic Games.

Robbie Maddison is back in the game and wins his first Red Bull X-Fighters contest ever. Missing out the first stop in Mexico city, Maddo is back with a lot of style and a couple of new tricks in his pocket. Mat Rebaud takes 3rd Rank. Mat showed a great performance during the whole event and even showed a new trick in the semi final: Whip Flip no hander. A trick that has never been done on a contest before. Next stop on the tour will be the Red Bull X-Fighters in Texas.

The two members of the Swatch ProTeam, Pedro Solberg Salgado and Pedro Cunha, BRA won the silver medail the second time in a row at the SWATCH FIVB World Tour 2009. Old ancient Rome provided the arena for the hard fight against the German finalists. Well done brave gladiators!

The Swatch ProTeam, Pedro Solberg Salgado and Pedro Cunha, BRA reached the second place at the SWATCH FIVB World Tour, Shanghai Open. Congratulations!

We would like to share with you the impressions of the photo shooting, held in Fribourg, Switzerland back in February. Starring: Nila Ann Hakedal and Ingrid Torlen our new Swatch ProTeam members from Norway. We would like to take this opportunity to say: Velkommen til ProTeam

It’s time for FMX action again. The Red Bull X-Fighters Series 2009 took off with the first event at the Plaza de Toros in Mexico City. Mat Rebeaud took 3rd place after a terrible crash during practice on Thursday afternoon.
Rebeaud was able to regain confidence during the qualification round, finishing 1st. Second Swatch Outlaw, Robbie Maddison, will join the Tour from X-Fighters Calgary onwards.

After enduring a full ACL-reconstruction only a year ago, Mimi Jäger is back on track and claims the top spot on the podium at the Freeski Superpipe Contest at Northstar at Tahoe, California. She earned the 86.75 high-score by throwing down back-to-back ally-oops into an amped up right-side 540; she finished with a clean 720.

December 10, 2008 – Adopting Europe´s vast alpine ranges as a play-ground for exploration and adventure, The Swatch O´Neill Big Mountain Pro returns for 2009 with more promise than ever.

The concept remains the same – 12 of the world´s best freeriders reaching some of the most challenging and varied backcountry terrain that the mountains have to offer.

The inspirational mobile format of the event ensures that the riders are free to roam the Alps with no fixed destination in a quest to find the best snow and mountain faces for the varying conditions.

The success and popularity of the rider judged format of the competition sees its continuation for the third year running. Wherever the final face may be, the riders will head to Saalbach-Hinterglemm back in Austria for the unique judging session where they all judge each other´s runs. An overall winner will be crowned, as well as a winner for skiing and one for snowboarding, with a total prizemoney of $60,000 on offer.

The Swatch O´Neill Big Mountain Pro 2009 will kick off on February 3rd St. Anton in the Arlberg range in the Austrian Alps – the birthplace of alpine skiing and the freeride mecca of Austria.

For Mitch Toelderer, the Austrian start brings an added element of excitement to the event. “It´s great it starts in my home country,” he says. “The whole area is an incredible place for freeriding. I´m excited because I´m sure I´ll get to places in Austria that I´ve never been before.”

Where it will head from there is anyone´s guess – the only certain element is that it will follow the best snow conditions, and will end with a spectacular party in Saalbach-Hinterglemm on February 10th.

Daily highlights of The Swatch O´Neill Big Mountain Pro can be seen on www.bigmountainpro.com

Swatch Pro Team members Mat Rebeaud and Robbie Maddison are getting their bike ready for some more FMX action in Warsaw.
Mat already won the overall title of the X-Fighters Tour in Germany, but will he be able to grab another victory here in Poland? Will Maddo be able to take Torres or Lusk down and go for silver?

Mat Rebeaud put in a pristine performance at the muddy Oetelshofen Quarry to scoop the first-place ranking with 92 points for Saturday’s Red Bull X-Fighters event in Germany. The Swatch Pro Team rider will be looking to add another win to his collection this weekend, after picking up first place in three of the four stops so far in the Series.

Swatch Outlaw Mat Rebeaud celebrated a hat-trick of victories at the fourth event of this year’s Red Bull X-Fighters with his third victory. The FMX star defeated Andre Villa (NOR) in the final of the event in Madrid’s legendary Plaza de Toros de Las Ventas bullfighting arena, with new Swatch Pro Team member Robbie Maddison (AUS) grabbing third place.

Fort Worth, Tex. (June 15, 2008) – Swiss superstar Mat Rebeaud flew to victory at Red Bull X-Fighters Texas on Saturday night. Twelve of the world’s best freestyle motocross riders turned the historic Stockyards district into their own personal playground, and the action was as hot as Texas baked beans. The combination of freestyle motocross and rodeo was witnessed by more than 20,000 fans, plus an additional 20,000-plus people outside of the venue, turning the area into a standstill, marking the first-ever Red Bull X-Fighters in America. The event featured rodeo queens, cowboys, and a rodeo chute, where the riders blasted out of to start their runs. Rounding out the top-three finishers were Americans Jeremy “Twitch” Stenberg and Jeremy Lusk, who claimed second and third place respectively.

Rebeaud, who won the season opener in Mexico City, could barely believe his victory. “This is my first win in America,” he said. “I gave it everything on my last jump and if anything had gone wrong, I would have paid heavily.”

The Swiss star knew he had to go big and pulled a Backflip Superman Indie over the 20-foot-high quarterpipe on his last run of the evening. “That was absolutely decisive for the win. I was under massive pressure, but the feeling of relief now is indescribable,” said Rebeaud.

After being forced to concede defeat in the final, Stenberg paid respect to his Swiss colleague. “I am disappointed because I made a mistake, but I have to congratulate Mat,” Stenberg said. “He risked everything and deserved to win. The motto ‘Everything’s bigger in Texas’ was omnipresent here and this hard course has left its marks on all the riders.”

The riders competed on a Texas-sized course created by esteemed designer Dane Herron, which featured 13,000 cubic yards of dirt sculpted onto a 300-foot by 400-foot pad of land. Among the features were seven competition ramps with gaps ranging from 75-feet to 120-feet, two custom metal quarterpipes and several multi-directional dirt hits for the riders to choose from in their 90-second runs. The centerpiece of the course was the dirt quarterpipe, where the riders went for big air.

Our 14 year old Rookie Jan Scherrer takes the Junior Title at the "German Championship".
Keep on rocking Jan!