SWATCH and ART have come a long way since the brand began working closely with artists 25 years ago. From Keith Haring and Kiki Picasso to Alfred Hofkunst, Mimmo Rotella, Alessandro Mendini and, more recently, Ivan Navarro and Markus Linnenbrink, the popular Swiss watchmaker has commissioned “art for the wrist” from more than 70 artists from a broad range of domains. Today the brand’s relationship with art and artists is stronger than ever, and Swatch continues to retain work from both established and emerging artists.
Swatch has been taking art to your wrist since 1983. Take a trip down memory lane and explore the classic pop art pieces and the modern design that all redefines the perception of the canvas. Colorful, creative and a reflection of their time, enjoy the watches created by world famous artists, musicians and fashion designers.