SUFZ100
2004 Spring Summer
Originals
Rubber
Plastic
Water-resistance: 3 Bar
In DadaZueri (SUFZ100), Swatch honours the spirit of the movement by printing the square dial of the watch with aged-looking paper-collaged words that spell out the name of the watch.
The European art movement Dada, with its warm embrace of the absurd, is a great-grandfather to Swatch, known for its relentless irreverence and irony as it plumbs the sometimes bizarre and always fabulous waters of the fashion world.
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