#OPENSUMMER

Open since 1983.At Swatch, we’ve been open since we can remember. Open to people, cultures, ideas, genders, talents, beliefs, personalities and ideologies. In 2020, the watch #OPENSUMMER (SUOK148) ticks the open conversation about diversity, inclusiveness, openness and love.Red for life, orange for healing, yellow for sunlight, green for nature, blue for serenity, and purple for spirit. The creator of the iconic LGBTQ Pride flag, Gilbert Baker, surely knew this recipe by heart. The 1978 ballroom scenario of color, light, movement and pure magic was the trigger and the inspiration – like a rainbow, the ancient symbol of hope. Today, it’s a sign of love and diversity that inspires and moves millions of people around the world.