SWATCH STARTS THE NEW YEAR WITH CLEAR INTENTIONS

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SWATCH STARTS THE NEW YEAR WITH CLEAR INTENTIONS

BIEL, JANUARY 2022


Transparency is trending right now, but it’s an instantly recognizable and iconic look that Swatch first launched with a Gent in 1985. This time, the brand goes BIG…BOLD, not to mention Gent, New Gent, and SKIN. A transparent BIG BOLD with the SwatchPAY! feature is also available in selected countries.


There’s power in simplicity, and the Swatch CLEAR Collection goes back to basics with a minimalist palette offset by the signature splash of primary-colored hands. Swatch believes that there’s also power in acting responsibly with several CLEAR styles made from biosourced materials.

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