January 10, 2020
We’ve swapped our sneakers for snow boots as we gear up for the legendary LAAX OPEN, and Swatch is thrilled to be there as an event partner for the second year in a row.
Last year, Swatch headed up to Laax for the most important European snowboarding event on the slopes and superpipe of the resort that has been at the forefront of the snowboarding movement for more than 30 years.
Jaw-dropping moves, non-stop energy and high-flying creativity: the LAAX OPEN and Swatch have a lot in common, and with our previous projects with freeskiers and snow lovers, it’s no surprise that we’re back again at the LAAX OPEN 2020.
Throughout the event, Swatch will invite spectators to take part in fun challenges to win prizes. One of which may be the exclusive LAAX OPEN 2020 event watch, which will be officially launched on January 16th. The event watch will be available on site and in our online Swatch shop.
As usual, fans can visit us at our Swatch booth where we have a few other surprises planned. If you can’t make it to Laax, you can catch all the slopestyle highlights and our activities on Instagram @swatchandsports.