Swatch Loves Music - Festivals 2022 - Frauenfeld - Gurtenfestival

#SwatchLovesMusic dials up the sound at two Swiss music festivals

January 15, 2024

This summer, Swatch brings love, peace, and watches to Openair Frauenfeld and Gurtenfestival

Music is part of the Swatch DNA. This summer, festivalgoers at two of Switzerland’s biggest music festivals can expect a first-class line-up with international music giants.

Swatch loves music and believes it’s time to dial up the happiness!Celebrating 55 years since the ‘Summer of Love’ took the world by storm, Swatch is bringing love, joy and good vibes to Openair Frauenfeld and Gurtenfestival with its Instagram-worthy bright, brilliant and blooming groovy Swatch Flower Power House. This is THE place to get inspired by the selection of Swatch watches, celebrate love with love bombs, and tie the knot with your festival crush on site. Yes, the chapel inside the house provides the perfect setting for a fun, fake marriage ceremony!

There are many fun surprises in store for Swatch Flower Power House visitors. Here, they can also see, try on and buy the Festival Edition watch designed exclusively for each event.

At music festivals, people shouldn’t be holding bags or wallets – their hands should be free for dancing! That’s why these two festival editions include SwatchPAY!, which brings wallets to wrists and makes contactless payments even easier with a turn of your wrist. Wearers can activate and deactivate the payment function of the watch with a single tap on a smartphone or tablet using the SwatchPAY! App.

It's time to switch on the music and experience #SWATCHLOVESMUSIC at this year’s Openair Frauenfeld and Gurtenfestival.